---
title: Send your Audience to a Destination: TikTok
slug: lab-retail-agentic/send-your-audience-to-a-destination-tiktok
docTags: 
createdAt: 2026-01-22T10:30:43.309Z
---

# Story so far

When the customer opens the TikTok app and explore the feed, an ad for the Luma yoga mat will be presented. This will remind the customer of the product that was wish-listed previously on Luma.

# TikTok - destination

You can use this destination for audience targeting across TikTok's family of apps that are supported by Ad Managers. Selection of the app that you want to run campaign against is indicated at the placement level in TikTok Ads Manager.

:::hint{type="info"}
TikTok Ad Manager supports the activation of identities: 

- GAID - TikTok Advertising ID
- IDFA - Apple ID for Advertisers
- phone\_sha256 - Phone numbers hashed with SHA256 algorithm
- email\_lc\_sha256 - Email addresses hashed with SHA256 algorithm
- extern\_id - Custom user IDs

**Export Type = Segment Export**
:::

TikTok requires that no personally identifiable information (PII) is sent in clear. Therefore, the audiences activated to TikTok can be keyed off *hashed* identifiers, such as email addresses or phone numbers.

# Activate audience to the TikTok Destination

- In the left rail, click on **Connections** and choose **Destinations**, then go to **Catalog.** You’ll then see the Destinations Catalog.
- In **Destinations**, use the search field to find the **Tik Tok** card then click  **Activate Audiences **in the card.



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/OSdctKQ0JW5-rY5u3EswV_image.png)

- Click the checkbox beside **TVEMEA - TikTok **and click **Next**.

:::hint{type="info"}
For this lab the TikTok Destination for our demo account has already been configured. You can reuse this account to map your audiences in the Lab: **TVEMEA - TikTok**
:::

In the list of available audiences:

- Select the audience you created in the previous exercise for mapping.``
  - `[{{LASTNAME}}] Save for Later - YOGA products`
- Click **Next**.

For the TikTok Ad Manager Destination, you need to specify your **mapping identifiers** between Adobe Experience Platform and TikTok. These will be used to match the profiles in your audiences between platforms.

For this lab, use the `Hashed Email ID` as the mapping identifier.

:::hint{type="warning"}
This mapping is already in place for the lab TikTok Destination. No action needed.
:::

- Click **Next.** 
- Finally, on the **Review** page, click **Finish**.

:::hint{type="success"}
Your audience is now activated to TikTok
:::

## Exported Data

For TikTok, a successful activation means that an audience would be created programmatically in [TikTok Ads Manager](https://www.facebook.com/adsmanager/manage/). Audience membership in the audience would be added and removed as users are qualified or disqualified for the activated audiences.

:::hint{type="info"}
The integration between Adobe Experience Platform and TikTok supports historical audience backfills. All historical audience qualifications get sent to TikTok when you activate the audiences to the destination.
:::

# Recap

Well done! With the **Discover** section you have familiarized yourself with the overarching concepts of Adobe Experience Platform:

- **Customer profiles**, data and attributes.
- **Segmentation** that can be rule-based or even created with AEP's lookalike modelling capabilities.
- **Destination** to third parties for audience re-activation purposes.

In this section the customer went from simply browsing a yoga mat to wish-listing a Luma product and being re-targeted on TikTok to complete the purchase. This paves the way for the customer to finally decide and buy the yoga mat. The post-sale customer journey will be handled in the next section, **Decide**.