---
title: Objective
slug: lab-travel/YQ4d-objective
docTags:
createdAt: 2026-01-22T09:27:54.536Z
---
# Overarching story
This is the first step of the customer journey, where the customer is exploring holiday options and discovers the WKND brand through an online ad. They browse destinations on the site and, still unsure, lock in a price for 24 hours by sharing their email. After leaving the website, the customer is re-engaged through a personalized social ad and returns to continue their journey.
# Experience it first
:::hint{type="info"}
Walk through this section as your customer would. This helps you understand what they experience. Next, you'll build the required elements in AEP to create that same journey.
:::
You are looking for your next trip. On a google website you see an ad from the WKND website.
- Open the [Tiktok page](https://dsn.adobe.com/p/hol-retail-prod-newspaper).
- Click on the banner and land on the [WKND homepage](https://dsn.adobe.com/p/hol-retail-prod).
You browse a couple of destinations, then become interested in the price of one of them and decide to lock in the price for 24 hours.
- Select a departure and arrival airport, as well as a date for your trip.
- Find a suitable flight and do the same for your return journey.
- As you are still unsure, click on the :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/QaEf-fYIX3O66gbAT2SC8_image.png" alt caption size="24" width="598" height="122"} button.
- Fill the "lock your price" fields with an email address you can access, your first name and last name.
:::hint{type="info"}
The website is equipped with a **Profile Viewer*****,*** that surfaces the data available in Adobe Experience Platform to show how the data is being captured, unified, enriched and qualified over time behind the scenes.
:::
Now check the profile viewer to see the events captured.
- Click on the :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/uKQ5qA0mYiWlLHcFrj8-v_image.png" alt caption width="42" height="52"} button in the top left corner of the Luma website.
- Click on the **Events** tab and see the list of flight you have browsed and the according destination you have secured.
:::hint{type="info"}
If you cannot see the expected data in the **Profile Viewer**, click on the refresh :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/aEG4PTe_kqbwFqn41UyMS_image.png" alt caption width="42" height="48"} icon on the top-right corner.
:::
While browsing, your profile gets qualified for one or more audiences, based on the actions you do on the website.
- Access the **Profile Viewer** and click on the **Profile** tab.
- Expand the **Audiences** sections.
- Your profile should be qualified for the **\[Example] Price lock - Holiday destination** audience.
::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/PZET_sCHDm_h18MZssizk_image.png" size="48" width="734" height="772" position="center" showCaption="false"}
In AEP, this audience is shared with TikTok for re-targeting purposes; next time the customer will scroll on the TikTok feed he will see a personalised ad.
:::hint{type="warning"}
Note: This lab cannot simulate the actual banner delivery to TikTok, as it would require an active TikTok Business account and running campaign. However, you will learn how to activate this audience segment to TikTok's Ad Manager in AEP.
:::
# What is needed
Now you've seen what the customer experience is, this is what you need to configure to enable that experience with Adobe Experience Platform.
- A **lookalike audience** To identify customers that look like specific Luma's customers and provide personalised banner.
- A **3rd party destination** to Google Customer Match To share the audience with the newspaper website and display the corresponding banner.
- A **rule-based audienc****e** To qualify the customers who have wish-listed a product.
- A **3rd party destination** to TikTok
To share the audience and re-target the customers when they scroll on TikTok.
# Why this matters for marketers
As a marketer, you want to optimize your media spend by focusing on travellers who share similar traits with customers who have already booked a trip, and re-target them when they show interest in a destination. With AEP, you can create lookalike audiences from a group of existing bookers you already know, then identify interested visitors when they lock in a price and activate those audiences across advertising channels such as Google and TikTok.