---
title: Build a lookalike audience
slug: lab-travel/build-a-lookalike-audience
docTags: 
createdAt: 2026-01-22T10:14:16.823Z
---

:::hint{type="info"}
Time to build. You've experienced the journey as a customer—now construct the orchestration in AEP that makes that experience real for your users.
:::

# Story so far

The customer has just landed on the Luma website after clicking on a } ad on a newspaper website. You now build the lookalike audience that powered that ad.

# Audience - overview

:::hint{type="info"}
To log into the Adobe Experience Platform, check the [Environment & Access](docId\:G5pMd_RmYfUYuhQ6KOyOQ) page.
:::

To get an overview of available audiences in Adobe Experience Platform:

- In the menu on the left side, click on **Audiences**.
- Then click on **Browse** at the tab bar. You will see an overview of all existing audiences.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ugzUugwVMWsS7D7Nq2IBr_image.png)

# Create the lookalike audience

- Click on the audience called <u>`[Example] Price lock - Holiday destination`</u>.
- On the next screen, click on the **Look-alike insights tab**.

:::hint{type="info"}
**Adobe experts are in the room with you**. Don't hesitate to ask them about best practices, features and configuration choices as you build.
:::

- Click on the :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/lmksM6jsA7Kfg7Ae0ZpvV_image.png" alt caption width="172" height="42"} button.
- Move the **similarity %** slider to find the best trade-off between similarity and reach.
- Set **Look-alike audience name** to `[{{LASTNAME}}] - LAL Holiday Purchaser`.
- Select **Create&#x20;**&#x74;o finish creating your Look-alike audience.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/69dK8dLD2EkpuxmTKJ0UL_image.png)

:::hint{type="success"}
You have now successfully created an audience using the Adobe Experience Platform Audience Builder. It's time to activate it.
:::