---
title: Build an audience
slug: lab-travel/build-an-audience
docTags: 
createdAt: 2026-01-22T10:31:04.002Z
---

# Story so far

The customer has wish-listed a yoga mat but left without buying. You now build the audience that will bring them back through retargeting.

# Create an audience

You want to create a rule that will include all profiles that have wish-listed a yoga product. These customers are close to purchase intent, therefore this audience could then be used for different use cases and channels. 

- In the menu on the left side, click on **Audiences**.
- Click on **+ Create Audience**. This will open the Create Audience popup.
- Select **Build Rule** as the create method. This will open the Rule Builder. 

You will immediately notice the **Attributes** tab selected underneath **Fields**. As well as the **XDM Individual Profile** selector under **BROWSE ATTRIBUTES.**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/CB1TEovvU2EoPSqLms-uG_image.png)

## Add event

Build an audience for profiles who have saved a yoga product for later:

- Select the **Events** tab in the Fields section.
- In the text search field, type **locked.** You will see a Price Locked event listed under **Event Types.**
- Drag the **Price Locked** event type onto the canvas where it says **Start building.**



Your screen should look like:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fosl8wukWGrAW9tVXZ5dQ_image.png)

## Audience estimation

At each step in defining your audience, you can get an estimate of the audience's population:

- Click on **Refresh Estimates**, on the right-hand panel 

You will then see an estimation of your current audience size. This is very helpful for a business user, so that they can see the impact of certain attributes on the resulting audience size.

:::hint{type="info"}
**IMPORTANT**: the sandbox you're using for the exercise has been reset before the bootcamp, so Refresh Estimate will likely return 0.

For more details on how estimate works, see the [documentation](https://experienceleague.adobe.com/docs/experience-platform/segmentation/tutorials/create-a-segment.html?lang=en#estimate-and-preview-an-audience).
:::

## Additional details

You need to add more details to match the requirements.

We also want to specify the time period in which the wishlist event must occur: 

- In the **Events** panel, change the **Any time** drop down to `In last 24 hours`

``

Your final rule should look like: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ZDbya0ES6rp25pQQmLd_R_image.png)

## Publish audience

- Enter a **Name** for your audience using the following naming convention, e.g. `[{{LASTNAME}}] Price lock - Holiday destination`
- (optional) Enter a **Description**.
- Select **Edge** from the **Evaluation method** dropdown list. You can read more about evaluation methods [here](https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/home#evaluate-segments).
- Click on **Publish**.

You will be taken to the **Audience summary** screen, outlining your audience definition.

:::hint{type="success"}
You have now successfully created an audience using the Adobe Experience Platform Audience Builder.
:::