---
title: Create a scheduled campaign
slug: lab-travel/create-a-scheduled-campaign
docTags: 
createdAt: 2026-03-14T14:42:31.849Z
---

:::hint{type="info"}
Time to build. You've experienced the journey as a customer—now construct the orchestration in AEP that makes that experience real for your users.
:::

# Story so far

The customer is a Blue tier Luma+ member who has not purchased in a while and has a high churn score. You now build the campaign that shows them a personalised banner — on the website and in the app — with an exclusive promotion to reach the Silver tier.

# Campaigns - overview

- Under Journey Management, click **Campaigns.**
- Click on **Action **tab. You'll see that list of all the campaigns.



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/CfAU6dh8fc5XwGfOXN8FW_image.png)

## Create a new campaign

- Click **Create** **campaign**.
- Select **Scheduled - Marketing**, and click **Confirm.**
- In the **Properties** tab set the name to `[{{LASTNAME}}] Grow - Promotion for next tier (web)`.

Now define which channel you want to activate for this campaign. In this use case, you want to display a banner on the website.

- Click **Actions **in the top menu.
- Click on the **+Add action** button and select **Web** channel in the list.
- Set the **Action name** to `Luma+ Hero banner`.
- Select the **webHomeHeroBanner** value in the **Web channel configuration **dropdown. This configuration has been defined by a system administrator. It contains all the technical parameters required to display content correctly on the home page.
- Click **Edit content**.

With the **Visual Editor** you can edit the page directly, without any coding experience. 

- Click on **Edit web page**.
- Click the hero image; a blue/orange border appears and the menu on the right shows the image settings.
- Click :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/pvXb0FuY1x1wwzSkbRzxb-20260421-131911.jpg" alt caption width="48" height="48"} to open assets window.
- Click :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/qHIZZKumPoCRwzVKt4eom-20260421-132102.jpg" alt caption width="58" height="58"} to open the **Asset Selector**.
- Search for `lumaplus`, select the image `web-lumaplus_person.jpeg` and click **Select**.
- In the alert that appears click **Confirm**.
- Select the text **Luma 2023 now available **and replace it with `Luma+ Loyalty Program`.
- Select the text **UNLEASH YOUR STYLE...** and replace it with `SHOP NOW TO GET INSTANTLY UPGRADED`.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/iEuL1SjLKV2gxZ7cOyBLW_image.png)

Your content is ready. The next step is to define the target audience for the banner.

- Click on the **Audience** tab.
- Click on the **Select audience** button and select the `[Example] Customer in Blue tiers with churn risk`. 
- Click **Add audience**.
- Click on the **Schedule** tab to observe the different options available. Leave the default value for this campaign. 
- Click **Review to activate**.

Your campaign should look like this:



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/MLSjcMeFCHOh2jIsfLADN_image.png)

## Recap

Well done! With the **Grow** section you have explored how Adobe Journey Optimizer helps retain customers and grow their lifetime value:

1. **AI-based audiences** that identify at-risk customers using churn prediction scores.
2. **Scheduled campaigns** to deliver personalised content through web and in-app channels.
3. **Visual editor** to author on-brand experiences without coding.

In this section the customer, a Blue tier Luma+ member drifting away, was re-engaged with a personalised banner on the website and in the mobile app — an exclusive promotion to reach the Silver tier and stay active. This closes the loop on the customer journey, from an anonymous visitor in **Discover** to a loyal, growing member.

:::hint{type="success"}
**Congratulations!** You have just completed the entire Luma Hands-on Lab. You have now built an end-to-end customer journey across Adobe Experience Platform, Adobe Journey Optimizer and Customer Journey Analytics.
:::