---
title: Objective
slug: lab-travel/eII4-objective
docTags: 
createdAt: 2026-01-22T09:27:54.536Z
---

# Overarching Story

The traveler has just arrived at the destination airport and is on their way to start their trip. Having consented to location sharing, they receive a timely notification from the airline as they exit the airport.

This notification provides a personalized itinerary along with curated suggestions of things to do, helping the traveler make the most of their stay from the very first moments at their destination.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/-GTBG1ahZpwU6pwk-bNNT_image.png)

# Experience it first

:::hint{type="info"}
Walk through this section as your customer would. This helps you understand what they experience. Next, you'll build the required elements in AEP to create that same journey.
:::

You are exiting the destination airport and starting your trip. Because you previously consented to location sharing, the airline detects that you have arrived and sends a push notification with a personalized itinerary and suggested things to do at your destination — no need to search for activities or plan your stay last minute.

🟡 TO BE DECIDED

# What is needed

Now you've seen what the customer experience is, this is what you need to configure to enable that experience with Adobe Experience Platform.

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A set of **Points of Interest**
To know where airport stores are located.**

:::

:::Paragraph{listStyleType="decimal" listStart="2" indent="2"}
An **event**
To see if the customer is close to an airport.**

:::

:::Paragraph{listStyleType="decimal" listStart="3" indent="2"}
A **data source**
To check whether the airport code in the event is the same as the destination airport code**

:::

:::Paragraph{listStyleType="decimal" listStart="4" indent="2"}
A **push** message
To send to these traveler.**

:::

:::Paragraph{listStyleType="decimal" listStart="5" indent="2"}
A **journey****
To send the push message to the traveler.
:::

# Why this matters

As a marketer, you want to turn a key moment in the travel journey into a seamless, personalized experience. With AEP and Adobe Journey Optimizer, you can trigger real-time, location-based communications that reach the traveler at exactly the right place and time — anticipating their needs, enhancing their experience at the destination, and increasing engagement with your brand throughout their trip.