--- title: Objective slug: lab-travel/objective docTags: createdAt: 2026-01-22T09:27:54.536Z --- # Overarching Story You are back in the traveler's shoes. The booking is confirmed, the trip is approaching — and the airline now has a key opportunity to engage at the right moments, with timely and relevant messages. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/PtTFCe5UVe1TE3A2t0qiT_image.png) # Experience it first :::hint{type="info"} Walk through this section as your customer would. This helps you understand what they experience. Next, you'll build the required elements in AEP to create that same journey. ::: ## Upcoming delivery notification You are preparing to travel. Two days before your departure date, you receive an email from WKND with delivery details and personalized content about additional services. - Open your email client. - Open the email with the subject `"Your flight will be open for check-in soon!"` ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/atfCL7yUb0ergl6DnvoNm_image.png) The body of the email is personalised with the travel details At the bottom of the email, you will find two cards highlighting additional usefull information. ## Checkin reminder If the customer has not completed the check-in at least three days before departure, WKND’s call center reaches out to ensure everything is in order. :::hint{type="warning"} Within a journey you can connect to any other external system that provide an API. For this use case, the journey will simulate an API call to a call center system. The endpoint is a webhook, so you can see the payload. ::: - Open the [webhook endpoint](https://tvemea-webhook.web.app/?project=hol-travel-production-1). - Each card represent a call from AJO to the call center API. - Analyze the JSON payload to see the fields available. :::hint{type="warning"} You'll see a lot of cards, because all the other participants are going through the same steps. ::: # What is needed Now you've seen what the customer experience is, this is what you need to configure to enable that experience with Adobe Experience Platform. - An **audience** That contains all customers with a delivery in the next 2 days.** - A set of **offers** To recommend additional services to the customer*.* - A call center **API endpoint** To open a ticket with the relevant information*.* - A **journey** To orchestrate all the activities*.* # Why this matters for marketers As a marketer, you want to maximize engagement during high-intent moments - when a customer is actively expecting an interaction from your brand. With AEP and Adobe Journey Optimizer, you can trigger timely, personalized communications based on real-time delivery data, turning a logistical touchpoint into a commercial of informal opportunity that drives additional user experience value and strengthens customer loyalty.