---
title: Audiences - Luma Platinum Cart Abandoners
slug: laguna-beach-bootcamp/audiences-luma-platinum-cart-abandoners
docTags: 
createdAt: 2024-02-20T19:27:10.358Z
---

### As part of this section we will create an audience of customers who are a part of the Platinum loyalty tier and abandoned the shopping the cart while logged in to the site



1. Click on **Audiences** in the left navigation panel.
2. In the top right corner of the screen, click **Create Audience**.

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/DJ0T3fpYlLpH2DtbiB6RT_screen-shot-2024-02-22-at-83922-am.png" size="90" width="2818" height="616" position="center" showCaption="false"}

  3\. Select **Build Rule**.

  4\. Click **Create.**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ktcZQ9eyPaBMmiJv1kjTx_screen-shot-2024-02-20-at-30319-pm.png)

5\. Explore the segmentation canvas. This canvas allows marketers to build audiences from ALL existing attributes and events available on the real-time customer profile.

6\. Name your audience - ***`Luma Platinum Cart Abandoners - (your initials)`***

Before we begin, click the gear icon above the Fields Navigator and select "Show full XDM schema". In doing so, the audience builder will show all available data fields regardless of data availability.

::Image[]{src="https://api.archbee.com/api/optimize/2QtaDNQUOaQJJ0ppk7Fjc-bo8f5F5dZ9BFOpW-AK98a-20240801-173601.png" size="56" width="660" height="588" position="center" showCaption="false"}

Click on **Events** in the Fields navigator. This selection will expose all event based data points that have been onboarded.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/EgPjV2mDQ9jB7gAXM3Gry_screen-shot-2024-02-22-at-85707-am.png)

8\. Search for the term "**Event Type" **to locate the Add to Cart event.

9\. Drag the **Event Type** event type into the canvas *twice*, ensuring the second event appears to the right of the first. To validate, follow the blue bar which appears while hovering the event in the canvas. 

- Enter the value "**Commerce Cart**" in the first event container
- Enter the value "**Checkout**" in the second event container

10\. Change the logic of the event rule in the second event container by clicking the Include drop-down. Select **Exclude.** In doing so, your audience will only qualify profiles that do not perform this subsequent behavior i.e. land on the checkout page.



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Ejr2A8SPBYbDZswlAD7TX_screenshot-2024-08-01-at-12637-pm.png)

In the Fields navigator, click **Attributes. **Search for **Loyalty**.

Click into the Loyalty fields folder. Drag and drop the **tier** field.

From the drop-down in the attributes container, select **Platinum.**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/B2frhMoCcl3l1NaDpm5Yk_image.png)

We have created a condition which looks at loyalty customers who have added products to their cart and then have not hit the checkout page, thereby making them cart abandoners.

18\. Click **Save and Close**.