---
title: Campaigns in AJO
slug: laguna-beach-bootcamp/campaigns-in-ajo
docTags: 
createdAt: 2024-01-16T21:23:20.799Z
---

This lab will walk through the steps to create a Campaign in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

1. Navigate to Campaigns 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-31at3.29.28PM.png" size="42" width="259" height="90" position="flex-start" showCaption="false"}


2. Click on “Create Campaign”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.31.55AM.png" size="28" width="138" height="51" position="flex-start" showCaption="false"}


3. Under Properties, leave: Scheduled
4. Then click the check box next to in-app message and select mobile.
5. Select an App surface. Then, Click Create.
6. Provide a name: ***Luma Free Shipping Campaign - \{your initials}***
7. Select Audience: "Platinum Loyalty Members"
8. Select Identity Type: ECID.
9. Select the Action In App Message.
10. Select the InApp Configuration, and click Edit Content.
11. Select the Message Layout: Modal.
12. Click on the Media Icon button, and select the free shipping image.
13. Add a header: Free shipping!
14. Add a body: For orders above $35
15. Click on the back arrow next to the campaign name (Top left corner).
16. Leave Trigger alone.
17. Leave Campaing Start and End alone.
18. Click Review to Activate, but do not activate leaving as draft is fine.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fIHjqDfVTp93KlR7bOAzb_screenshot-2024-06-18-at-94802-am.png)

Congratulations! You just built a campaign in AJO.