Federated Audience Composition : in-Platform Walkthrough
Experience Platform Federated Audience Composition provides Adobe Real-Time CDP and Adobe Journey Optimizer users with data management flexibility and efficiency. With Federated Audience Composition, you can access your enterprise data warehouse using a marketer-friendly UI to build audiences and leverage datasets in Adobe Experience Platform workflows without persisting underlying enterprise data. This helps you reduce data movement when accessing data warehouses for experience use cases.
Sample Use Case Story for Lab
SecurFinancial is a leading financial services firm that would like build a high value pre-qualified audience segment for their Loan Email campaign
They would like to identify customers that:
- Do not currently have a loan
- Have good credit
- Who have opted in to receive marketing emails
Both of the above pieces of information are available in SecurFinancial's Snowflake database.
The goal is to
- Connect to Securfinancial's Snowflake Environment
- Use the marketer friendly Federated Audience Composition Canvas to build the high value audience