---
title: Welcome
slug: lf-lab
docTags: 
createdAt: 2026-05-19T07:21:01.126Z
---

# Welcome to the Adobe Experience Platform Hands-On Lab.

In this session, you will work directly with Adobe Experience Platform to explore how a financial services organisation can automate and personalise the mortgage customer journey. The lab is built around this scenario: re-engaging customers who have shown intent by completing a mortgage simulation, and guiding them toward a decision using timely, relevant communications across channels.

Throughout the lab, you will follow a structured process with step-by-step instructions, interactive exercises, and space for discussion. The exercises cover audience segmentation, journey authoring, content decisioning, and reporting — the core capabilities that underpin a production-grade mortgage engagement programme.

By the end of the session, you will have a working understanding of how Adobe Experience Platform enables Länsförsäkringar to act on customer intent in real time, deliver personalised experiences at scale, and measure the impact of each interaction. You are encouraged to ask questions and connect what you build in the sandbox to your own operational context.