---
title: 1. Create journey
slug: lf-lab/1-create-journey
docTags: 
createdAt: 2026-05-19T07:34:46.979Z
---

### Narrative context

A customer visits the LF Stockholm website and runs a mortgage simulation — first home purchase, 2.5M SEK, 25 years. The moment they click *Calculate*, an event fires. This exercise sets up the journey that catches that event and begins the experience.

### Access AJO

- Click the navigation icon :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/1NRPAUqiUtAEHu1vuZLs_-20260514-132131.jpg" alt caption width="34" height="35"} in the top right corner and select **Journey Optimizer**.
- In the left menu, under **Journey Management**, click **Journeys**.

### Create the journey

- Click **Create Journey**, then select **Create from scratch**.

The **Journey Properties** panel opens on the right.

- Set the **Name** to `[{{LASTNAME}}] - Mortgage simulation to pre-approval`.
- Scroll down to **Re-entrance** and set waiting period to **30 days**.
- Click **Save**.
- Click the icon :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bl3DT8WlbYpGBuJmNLqL1-20260520-161043.jpg" alt caption width="30" height="30"}, then **Add exit criteria**.
- Set the label to `Exit on preapproval completed`.
- Set the type to **Event**. 
  - Select the event **mortgage\_preapproval\_completed**.
  - Click **Save**.

:::hint{type="info"}
**Why exit criteria matter.** Without this rule, a customer who completes the pre-approval application mid-journey would still receive the follow-up email a few days later. The exit criteria remove them from the journey the moment they convert — the brand stops marketing to people it has already won.
:::

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/crjk9fvhclkE-hpymuc4D_image.png)

### Add the entry event

- In the left panel, click the **Events** tab.
- Find **mortgage\_simulation\_completed** and drag it onto the canvas.

The Properties panel opens automatically.

- Set the **Label** to `Mortgage simulation completed`.
- Leave the rest of the configuration as it is.
- Click **Save**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ti6GpSO3kwFlGaXhhsdwD_image.png)

### Add the first wait

A mortgage simulation often takes several minutes. The customer may still be on the website, comparing options. Sending a communication immediately would interrupt that moment. A 30-minute wait lets the active session finish before the journey starts speaking.

- In the left panel, click the **Orchestration** tab.
- Drag **Wait** onto the canvas and drop it after the entry event.
- In the Properties panel, set the **Label** to `Wait — let session finish`.
- Set **Duration** to 30 minutes.
- Click **Save**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/9GAehfxj6TSch1gkHehi9_image.png)

### Business punchline

You have told the platform: *every time someone completes a mortgage simulation, start this experience for them — wait until their browsing session is likely over — and stop the moment they convert.* In production this journey runs continuously for thousands of customers, each at their own point in the timeline, with no manual intervention.