---
title: 11. Reporting
slug: lf-lab/11-reporting
docTags: 
createdAt: 2026-05-20T12:20:26.765Z
---

:::Heading{depth="3" indent="1"}
xNarrative context
:::

The journey is performing. But performance drifts. A subject line that won the experiment last month may underperform a new one next month; a regulatory shift may slow conversion; a competing offer may steal attention. Operational alerting tells you when the *platform* is unhealthy. Analytical alerting tells you when the *campaign* is unhealthy. Both matter, but they live in different tools and ring in different rooms. This exercise builds the analytical side, in CJA.

### Open the CJA workspace

- Switch to **Customer Journey Analytics** via the top-right product switcher.
- Find the workspace **LF Mortgage — Journey Performance** in the workspace list.
- Open it.

The workspace contains pre-built panels: 

- Journey Overview
- Content Experiment
- Action Performance
- Event Performance
- Path Experiment
- Email Details
- Push Details
- Content Decision Performance

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/akePEA9MX9e1Q4KxakyQr_image.png)



### Create the scheduled alert

- In the top menu, click **Components → Alerts**.
- Click **Add**.

Configure the alert:

- **Name**: `[{{LASTNAME}}] Mortgage CTR drop`.
- **Description**: Fires when CTR drops >20%.
- **Granularity**: `Daily`
- **Recipients**: Enter the email addresses of those who should receive the notification. (*TIP: can be a user with access to Adobe or an external email address*).
- **Expiration date**: set the date and time when you want the alert to expire.

For the metric:

- **Metric**: select the calculated metric **CTR**.
- **Threshold type**: change from anomaly exists to changes by %.
- **Magnitude**: 20.

To restrict the alert only to the **Mortgage** journey you can apply the segment **Mortgage simulation journey.**

- Click **Save**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ZcBNTQAD2v0pT5pYeZaJ1_image.png)

### How AJO alerting and CJA alerting differ

You have now configured both surfaces. The contrast is the lesson:

|                | AJO operational alert    | CJA scheduled alert        |
| -------------- | ------------------------ | -------------------------- |
| Watches        | Platform health          | Marketing performance      |
| Cadence        | Real-time (15-min eval)  | Scheduled (daily/weekly)   |
| Audience       | Engineering / operations | Marketing / campaign owner |
| Typical signal | Action error rate spike  | Conversion-rate decay      |

Neither replaces the other. A journey running with both has visibility into both kinds of failure mode and an honest division of labour.

### Business punchline

You have given the marketing team an inbox-level early warning system. If the recap email starts converting worse than it should, somebody finds out on Monday morning — not three months later in a quarterly review. The team can investigate while the trail is fresh: a recent rate change, a competing campaign, a seasonal shift. The journey learns; the team learns alongside it.