---
title: Create an Audience for PCA Application Abandoners
slug: lloyds-bank-day-2/create-an-audience-for-pca-application-abandoners
description: >-
docTags: 
createdAt: 2024-01-30T22:33:31.221Z
---

In this exercise, you’ll create an Audience by making use of Adobe Experience Platform’s Audience Builder.

## Audience Overview

:::hint{type="info"}
To log into the Adobe Experience Platform, check the **Introduction** section.
:::

To get an overview of available audiences in Adobe Experience Platform:

1. In the menu on the left side, click on **Audiences**. You will see a dashboard overview with information on a specific audience.
2. Click on **Browse** at the tab bar. You will see an overview of all existing Audiences.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/-xM2J21VDLfE59M-MUtlT_screenshot-2024-07-08-at-135945.png)

## Create A PCA Application Abandoners Audience

We want to create a rule that will select all customer profiles that have began to fill out the application form for a Personal Current Account, but did not submit their application. Lloyds bank want to personalise content to these customer profiles to convince them to apply for a Current Account. 

1. Click on **+ Create Audience**. This will open the Create Audience popup.
2. Select **Build Rule** as the create method. This will open the Rule Builder. You will immediately notice the **Attributes** tab selected underneath **Fields**. As well as the **XDM Individual Profile** selector under **BROWSE ATTRIBUTES.**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/69dK8dLD2EkpuxmTKJ0UL_image.png)

Since XDM is the language that powers the experience business, XDM is also the foundation for the audience builder. All data that is ingested in AEP should be mapped against XDM, and as such, all data becomes part of the same data model regardless of where that data comes from. This gives you a big advantage when building audiences, as from this one Segment builder UI, you can combine data from any origin in the same workflow. 

Audiences can be sent to solutions like Adobe Target, Adobe Campaign and Adobe Audience Manager for activation.

Let's build an audience for our Frequent Flyers:

1. Select the **Events** tab in the Fields section.
2. In the text search field, type **PCA start.** You will see a PCA application Start listed under **Event Types.**
3. Drag the **Start** event type onto the canvas where it says **Start building.**
4. Click on the **Start** event box to open the Event Rule.

Your screen should look like:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/WvtbKTyHWiwjxeAJSXxQ0_screenshot-2024-07-08-at-141004.png)

At each step in defining your audience, you can get an estimate of the audience's population:

- Click on **Refresh Estimates**, on the right-hand panel 

You will then see an estimation of your current audience size. This is very helpful for a business user, so that they can see the impact of certain attributes on the resulting audience size.

:::hint{type="info"}
**IMPORTANT**: the sandbox you're using for the exercise have been reset before the bootcamp, so Refresh Estimate will likely returns 0.

For more details on how estimate works, see the [documentation](https://experienceleague.adobe.com/docs/experience-platform/segmentation/tutorials/create-a-segment.html?lang=en#estimate-and-preview-an-audience).
:::



So far, you’ve only used the UI to build your audience, but there’s also a code-option to build a audience.

When building an audience, you’re actually composing a Profile Query Language (PQL) query. To visualise the PQL code, 

1. Click on the **Code View** switcher in the upper right corner of the Audience builder.
2. Click on **Segment Builder view** to return back to the UI.

:::hint{type="info"}
So far your audience will select all customer profiles who have started the PCA application form. Now we will restrict this further to target those who have started and not yet submitted the form.
:::

1. Select the **Events** tab in the Fields section.
2. In the text search field, type **PCA application.** You will see a PCA application Submit listed under **Event Types.**
3. Drag the **Apply** event type onto the canvas, to the right of the **Start** event already on the canvas**.**
4. Click on the **Apply** event box to open the Event Rule.
5. In the **Event Rule**, change the **include** condition to **Exclude.**

Your final rule should look like: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_rX8ezEAgeC3LMrwj3mGA_screenshot-2024-07-08-at-141506.png)

Let's publish our audience.

1. Enter a **Name** for your audience using the following naming convention, e.g. `[your name] - PCA Application Started but not submitted`.
2. (optional) Enter a **Description**.
3. Select **Batch\*** from the **Evaluation method** dropdown list. You can read more about evaluation methods [here](https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/home#evaluate-segments).
4. Click on **Publish**.

You will be taken to the **Audience summary** screen, outlining your audience definition.

:::hint{type="success"}
You have now successfully created an audience using the Adobe Experience Platform Audience Builder.
:::