---
title: [Optional] DULE Labels
slug: lloyds-bank-day-2/optional-dule-labels
docTags: 
createdAt: 2023-12-22T09:20:11.883Z
---

Data Governance, honoring consent preferences, and data access control are three foundational pillars for building customer trust and are critical pieces to get right during your Adobe Experience Platform implementation and ongoing use of the platform.

This exercise is an approach to the topic from two different perspectives: 

- the data steward, who is responsible for the correct use of the data;
- the marketer, responsible for the design and execution of marketing campaigns.