---
title: Build Federated Audience
slug: mar-2026-fac-lab/build-federated-audience
docTags:
createdAt: 2024-08-09T14:13:45.126Z
---
### \[Hands on keyboard!]
### Create a Federated Audience Composition
SecurFinancial wants to increase adoption of higher-value digital products (high-yield savings, credit cards, home and personal loans) among existing customers *without* copying sensitive financial data out of their data warehouse.
In this exercise, you will build an audience to qualify banking customers who have a credit score of 650 or above, have a high account balance, and do not currently have a loan in their SecurFinancial portfolio.
**High-Value Savers Showing Loan Intent**
In the **Customer** > **Audiences** portal, click the **Federated compositions** tab.
Click **Create composition**.
Label your composition **High-Value Savers *****+ add your initials. ***Click** Create**.
Click the **+** button in the canvas and select **Build audience**. The right-hand rail should appear.
Click the schema folder to find and select the **FSI\_CRM** schema then click **Confirm**.
::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/dE62WA0iXEruSMUnAbibZ-20260319-190715.png" size="56" width="642" height="566" position="center" showCaption="false"}
Click **Create audience**. The query builder window should load. Now, click the **+** button and then **Custom Condition. **
**Create the following condition:**
**CURRENTPRODUCTS** *does not contain* **loan******
******AND******
******CREDITSCORE** *greater than or equal to* **650**
**ACCOUNTVALUE** contains **>$1M**
Your query should now look as follows
Click the next **+** button then click **Save audience**.
Label this step **High-Value Savers** ***+ ******your initials.*** We will use the same value as the audience label, however, any name can be used.
Add the following audience mappings:
**Source Audience Field**: EMAIL
**Source Audience Field:** FIRST NAME
Select the primary identity and namespace to use for profiles:
**Primary identity field:** Email
**Identity namespace**: Email
Click **Save** and then click **Start**, to run the query of the composition you just built.
**Note: **We used the ACCOUNTVALUE, PRODUCT, and CREDIT information to build our audience, without moving sensitive data into AEP's profile store.
::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/OcI3S7b-wXxqPyXtG1k2i-20260319-191802.png" size="40" width="486" height="868" position="center" showCaption="false"}
**Exp League**: [https://experienceleague.adobe.com/en/docs/federated-audience-composition/using/compositions/create-composition/create-composition](https://experienceleague.adobe.com/en/docs/federated-audience-composition/using/compositions/create-composition/create-composition)