---
title: Engagement Program - Newsletter
slug: marketo-dec-2024-hol/engagement-program-newsletter
docTags: 
createdAt: 2023-11-15T14:16:09.566Z
---

1. Navigate to **Marketing Activities**
    


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image110.png" size="50" isUploading="false" showCaption="false"}


2. Right-click on the folder named **LAB - Engagement Program Newsletter**, select **New Program**


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image108.png" size="50" isUploading="false" showCaption="false"}


3. Click **Create** after the following fields have been filled out:
   - Campaign Folder:  `Attendee ## Folder`
   - Name: `Engagement Program Newsletter`
   - Program Type: `Engagement`
   - Channel: `Nurture`
   - Program Owner: `Patrick`
   - Program Owner-MK: `Patrick`
   - Description: Leave blank  


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image103.png" size="50" isUploading="false" showCaption="false"}
4. Click the gear and rename the stream to `Newsletter` 
5. Add a new folder in the engagement program labeled `Emails`
     


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image94.png" size="50" isUploading="false" showCaption="false"}


6. Right-click on **Dynamic Email** and select **Clone**  

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image7.png" size="50" isUploading="false" showCaption="false"}


7. In the Program Field, select the **Engagement Program Newsletter** Program 
8. Click **Create** after the following fields have been filled out: 
   - Program: `Engagement Program Newsletter`
   - Name: `Newsletter Email 1`


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image101.png" size="50" isUploading="false" showCaption="false"}
9. You will repeat this process so that you have cloned 4 emails to the Lab Engagement Program. Repeat for Emails 2-4.
10. After cloning emails add them to the **Newsletter** stream
11. Select the date at the top of the stream to set a cadence for the email sends
12. Activate the content by selecting the gear on the right corner of the stream  


    ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image53.png" size="50" isUploading="false" showCaption="false"}