---
title: Event Program - Cloning
slug: marketo-dec-2024-hol/event-program-cloning
docTags: 
createdAt: 2023-11-15T14:16:09.566Z
---

### Clone Event Program 

1. Right-click on the Event Program you created before, select **Clone**
    

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image10.png" size="50" isUploading="false" showCaption="false"}
2. Click **Create** after the following fields have been filled out:
   - Clone To: `Attendee ## Folder`
   - Name: `Event Program – Cloning ##`
   - Folder: **LAB - Event Program** 
   - Description: Leave blank


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image29.png" size="50" isUploading="false" showCaption="false"}


3. Click on the **Event Program – Cloning Event** that you just created 
4. Click on **My Tokens** tab 


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image46.png" size="50" isUploading="false" showCaption="false"}


5. Create the Following Tokens:
   - Webinar Title 
   - Article 1 Title 


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image27.png" size="50" isUploading="false" showCaption="false"}


6. Click on the **Save the Date Clone** Program
7. Click the **My Tokens** tab
8. Create the Following Token: 
   - Webinar Date


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image23.png" size="50" isUploading="false" showCaption="false"}

### Edit/Customize Landing Page

1. Click on the **Event Program Basic Landing Page** 
2. Click on **Edit Draft**
     


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image16.png" size="50" isUploading="false" showCaption="false"}


3. Areas that we are going to modify with tokens: 
   - Logo 
   - Banner Section Headline 
   - Section 2 Title 
   - Form  
4. Add Image for Background by inserting URL to the layout menu on the right in the **Background** box
   - [http://na-abdemo1.marketo.com/rs/377-XPV-931/images/img2.jpg](http://na-abdemo1.marketo.com/rs/377-XPV-931/images/img2.jpg)
      


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image121.png" size="50" isUploading="false" showCaption="false"}


5. Double-Click on the Logo. 
6. Select the a logo. 

    

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image97.png" size="50" isUploading="false" showCaption="false"}


7. Change the Banner Background Image by inserting URL to the layout menu on the right in the **Banner Background** box
   - [http://na-abdemo1.marketo.com/rs/377-XPV-931/images/img2.jpg](http://na-abdemo1.marketo.com/rs/377-XPV-931/images/img2.jpg)
      

     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image40.png" size="50" width="1185" height="560" position="center" showCaption="false"}


8. Double Click on the Banner Section Headline 
9. Highlight the Banner Section Headline Text and Click on the **Insert Token** Icon 

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image22.png" size="50" isUploading="false" showCaption="false"}


10. Insert the Date and Title Tokens


    ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image79.png" size="50" isUploading="false" showCaption="false"}


11. Double Click on the **Form** Icon 
12. Select the **Email Only** Form 

    ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image50.png" size="50" isUploading="false" showCaption="false"}


13. Click on Preview to view the Modifications that the Tokens Had on the Landing Page

:::hint{type="info"}
NOTE: Using the real-time personalization module for Marketo can extend the customization options within Landing Pages to include such things as customer segmentation.
:::



::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image3.png" size="50" isUploading="false" showCaption="false"}

14\. Click on the **Event Program – Smart Campaign**;

15\. Click on the **Smart List** tab 

16\. Update the Trigger for the **Email Only Form**;

::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image64.png" size="50" isUploading="false" showCaption="false"}