---
title: Audience Enrichment Demo
slug: may-8-fac/audience-enrichment-demo
docTags: 
createdAt: 2024-08-27T13:44:38.211Z
---

### \[DO\[Hands off keyboard!]

Federated Audience Composition enables you to enrich existing audiences in Adobe Experience Platform by utilizing composed audience data that has been federated from the enterprise data warehouse. This data will not be persisted in Adobe Experience Platform customer profiles.

There are two ways to enrich a Federated Audience Composition

### 1. Reading an AEP audience within a federated composition

1. Map AEP audience to the **Federated Audience Composition destination**
2. Build your composition with your the mapped audience as a **Read audience**
3. **Reconcile** the identities in your read audience, to join with federated data

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In this first example, we'll use the **SecurFinancial Loan Application Page Visitor&#x20;**&#x61;udience stored in AEP's Profile Service to start our federated <font color="#000000">composition. We will.</font>

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/BjEBEG3_dsAFcZ7w01Jl__screenshot-2025-02-22-at-100925-am.png)

### 2. Enriching Experience Platform audience rule with a federated audience

1. **Save** and **Start** your federated audience composition. Once the composition has run, your federated audience will appear in the audience portal
2. Build an **audience rule** using profile attributes and experience events from Profile Service and using your federated audience

In this example, we'll use the federated audience queried with credit score and loan activity to enrich the behavioral audience of loan application web page visitors

By evaluating this audience on the **Edge**, we can instantaneously retarget the preapproved loan application page visitors with personalized offers on the site

![](https://api.archbee.com/api/optimize/2QtaDNQUOaQJJ0ppk7Fjc-r2c3DNDIHBcE3gQvnHvGI-20250304-010934.png)