--- title: Prepare messages slug: maybank/prepare-messages description: >- docTags: createdAt: 2023-10-26T14:49:31.145Z --- We now need to set up the content for each of those messages. # Add Email content Clcik on the email activity in your canvas, then click on configure action on the right pannel ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/iaONISkNN4sXX8ipbHbP4_image.png) Select **email-marketing** in the email channel configuration drop down list. This is a preset that define the sender email address, reply address, etc ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fQYvkagMxRIle7UAZ7ME4_image.png) Click on **edit Content** Click on **content template** button on the top right, select **Apply content** Template, then select the **MB email template 1 Bloc** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/qrp2Mu6FQr6viaPlt2yyB_image.png) 1. Enter a subject line of your choice, for example "Discover what your credit card can do for you". 2. Click on the insert personalisation button ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/XcJOk_eS3LHOmPekkFLrs_image.png) Search for **first **name, put your cursor at the beginning of the subject line, then click on **+** to insert it. Click on **Save** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Vae_fQoawT6fPZFhWGjoe_image.png) Now, let's change the email. Click on **Edit email Body** We can type the message we want, or let Gen AI do that for us. It can generate the whole email, including images, or a part we want. 1. **Select the Text bloc** in the email body, this is what we need to change 2. Click on the **Gen AI icon** (the 2 star on the right) 3. Select the Secure Finance **Brand**, this tell AI how to communicate with customers 4. Type a **prompt **of your choice. For example "Develop a friendly and informative email that reminds credit card users about lesser-known perks and how to take advantage of them today." 5. Click on **generate** **** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Rhblmt8slmj0SR1FyROsi_image.png) After a few seconds, some varitions will be available, you can preview them, select the one you prefer, then click Apply. Now, lets personalize the hero image with something more business oriented for Platinium card owner. Select the image, a contextual menu will appear. Click on **Enable conditional content** icon ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/k9lPXOrrnQh_9xfoFAiD3_image.png) Select the Variant 1, click on the **Select condition **icon, you can create your own conditon, or reuse an existing one. Here we will select the **platinium credit card**. Eventually click on the 3 dots to rename your variant as "platinium" ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/NSlcwrE21ROPizJTmXDBV_image.png) Click on the image with this Platinium variant selected, click on the asset icon, then **select an Asset** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/0WdZukQT0haQ0OqFDjgdO_image.png) Go to **Maybank **Folder, and select an asset of your choice. If you don't see any folder, check that you are on the repository "Demo Apac Asset Essential" on the top right drop down ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/P9pid1eeqKm-n7aBRdfI0_image.png) ## Test your email Now, let's check if the personalisation works. Click on** Simulate content**. You will see 2 options. First one is to test on real profile, second one is to test with manaual data. Select the first one (simulate content) ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/geewuTBEAiyWRr9shTaW4_image.png) Rendering will be done on test profile, if it's the first time you test it, this list may be empty. Click on **Manage test profile**. Select Email as Identity namespace, enter value mb+1\@gmail.com (this one as a classic Credit card), then click add Profile. Change the value to mb+6\@gmail.com (this one as a Platinium card) then click Add profile again. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/tbVOFfU-_PdXZm2vehBkw_image.png) Click on the the **\<-**arrow on the top left to go back to the email. Test the rendering on different profile. If you are happy, **Close **the preview, click on **save**, then on the** \<-** arrow again to go back to the journey canvas. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8aKAQa6Olv0QS33Olt88p_image.png) # Add Mobile Content Click on the **Push **activity, then click **Configure action. ** **** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/W4C2c9J0OH-EBdgVLIyXJ_image.png) Select **Push-LiveDemos** as a channel configuration (this is needed if you have multiple apps and need to choose which one to use) We have the option here to create multiple variation for different language or different message, we will not do that today. Click **edit content** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/zQm9DI0OYSCwBwQSCV-Nn_image.png) Once again, you can set up the message yourself, or ask AI to generate it for you. Click on the **magic wand** icon on the right side to access Gen AI. Select the **Brand **Secure Finance. The brand will contains guideline that will be use by AI to generate the message depending on your policy. Describe what you want to generate, you can use this **prompt **as an example : "remind customer of their credit card benefits" Select Title and Message, Then click on **generate**. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/VSseXcna12kNWguZfElun_image.png) The generated content is again scored against the Brand Guidelines. Select the variation you prefer and click to **Apply **it to your message. Click the arrow in the top left to return to your journey. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/t0TPZcoA5NyLWuJpqlrrV_image.png) :::hint{type="info"} Repeat the same process for the SMS Activity. ::: # Summary **Adobe Journey Optimizer** enables brands to deliver contextual, personalised experiences at scale by combining real-time triggers, intelligent decisioning, and dynamic content generation—all within a unified orchestration canvas. Adobe Journey Optimizer's integration with **Adobe Experience Manager (AEM)** and **Adobe Firefly** has enabled: - **Faster creative cycles**: No need to manually design every variant. - **Brand integrity**: All content aligns with approved guidelines. - **Higher engagement**: Personalised, relevant content drives better results. - **Cross-channel consistency**: AEM assets and content fragments ensure that messaging in email, push, and web banners is aligned. :::hint{type="success"} Congratulations you've completed the exercise on Adobe Journey Optimizer... :::