---
title: Lab Resources
slug: mc-cja-hol-0226
docTags: 
createdAt: 2024-01-23T00:00:22.306Z
---

# Feedback Survey

https\://forms.office.com/r/pYdGARa8cF?origin=lprLink

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/B2FhM4oMtdV83wGJWSSbZ_image.png" size="28" width="385" height="386" position="center" showCaption="false"}

## HOL Presentation

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## HOL Recording

::embed[]{url="https://player.vimeo.com/video/1164758402"}

## Completed Workspace

::File{src="https://api.archbee.com/api/presign/1Jp0iolWv35Z_mkI7oUiT/H89KzehsI27l3PX1PxOZN-20260212-130509.pdf" label="CJA MC HOL - Project Export.pdf"}

Password for CJA project export PDF:`cja-mc-hol1`

## Resources

- [Customer Joureny Analytics Resource Guide](https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-landing)
- [Data Ingestion Priority and Latency](https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-data-ingestion/data-ingestion#ingestion-prioritization-and-latency)
- [Stitching: Graph or Field Based](https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/overview)
- [Data ingest overview](https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-data-ingestion/data-ingestion)
- [AA to CJA Migration](https://experienceleague.adobe.com/en/docs/analytics-platform/using/compare-aa-cja/upgrade-to-cja/cja-upgrade-recommendations)

## Q\&A

- **What is the architecture of AEP and what database structures does it use (nosql, relational, etc.)?**
  - It's not either but a distributed platform storing data in an append-only data lake, managing customer entities as a profile store, and offering SQL querying through a query service. You may want to talk through it to ensure you get the clarity you need, so I suggest asking your CSM or other Adobe account team member about having a quick conversation with someone in the product team.
  - [Product documentation](https://experienceleague.adobe.com/en/docs/experience-platform/landing/home)
  - [Blog post](https://www.pedromonjo.com/2022/06/access-aep-as-database.html) by Adobe consultant



- **What happens with CJA, stitching, identities, etc. with shared devices or householding (one device ID, multiple authenticated IDs)?**
  - In [field-based stitching](https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/fbs#how-field-based-stitching-works), each record stitches to the authenticated ID most recently seen.&#x20;
  - In [graph-based stitching](https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/gbs#how-graph-based-stitching-works), each record stitches to the graph results at the time of stitching processing (initial and replay).
  - Because graph-based depends on the identity graph, your [identities and identity ](https://experienceleague.adobe.com/en/docs/experience-platform/identity/features/identity-graph-linking-rules/overview)linking rules will impact the id graph results. CJA stitching is a consumer of however you build your identity graph.



- **How can we address reliance on AA data feeds in moving to CJA? What are the related options?**
  - There is no 1:1 corresponding feature in CJA for AA data feeds. AA data is heavily processed in advance and uses a static schema for all instances, while CJA / AEP architecture is flexible and built differently.
  - [Great blog post](https://experienceleaguecommunities.adobe.com/adobe-analytics-3/adobe-experience-platform-customer-journey-analytics-data-egress-use-cases-deep-dive-12725) from Adobe on all types of data egress options related to CJA/AEP. The use case of getting data out of AEP/CJA can be addressed through those methods.
  - You can have AA and CJA active simultaneously, getting AA data feeds delivered while adopting and building CJA, but consider any licensing impacts with your account team.
- **How does Content Analytics handle personalized and dynamic content?**
  - Content Analytics can capture and report on engagement for content that’s rendered on-page (even when the page is dynamic), because on-page content interactions are logged as distinct content-interaction events and then enriched for reporting in CJA.
  - If the URL stays the same while content changes, reporting can roll up under the same Experience ID.
  - For detailed experience payload capture (texts/CTAs/styles), the tracking-library spec explicitly excludes personalized content from some fields (notably texts and CTAs), so Content Analytics is not intended to surface user-specific personalized copy as reportable dimensions.
