---
title: Campaigns
slug: mexico-hol-2025/campaigns
docTags: 
createdAt: 2024-01-16T21:23:20.799Z
---

In this section we are creating a campaign for abandoned cart customers in Adobe Journey Optimizer. The campaign will use the In-App channel.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

1. Navigate to Campaigns 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-31at3.29.28PM.png" size="42" width="259" height="90" position="flex-start" showCaption="false"}


2. Select Action Campaign



::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Bt-DRcVmcV07npkrCpdyu_image.png" size="70" width="1978" height="484" position="center" showCaption="false"}

3\. Click in create campaign

::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.31.55AM.png" size="28" width="138" height="51" position="flex-start" showCaption="false"}

4\. Select **Scheduled Marketing** Campaign



::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bMFZa0xf-ijFYHi4nTwr4_image.png" size="44" width="1088" height="966" position="center" showCaption="false"}

4. Provide a the name "Carrito abandonado - Iniciales" and description. Add your initials at the end of the name 

5\. Go to actions and select **Push Notification**

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/1MbL5D1y1IIinFFg9jVEP_image.png" size="82" width="1500" height="646" position="center" showCaption="false"}

6\. En Push Notification Configuration Select PushNotifications

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/0twXlJzkKO5s71WrF4gsh_image.png" size="82" width="1450" height="516" position="center" showCaption="false"}

7\. Clic en Edit Content

8\. Add the title and body and review the composer



::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/RANyiT4Y0DSpBnfE_1RFb_image.png" size="68" width="902" height="274" position="center" showCaption="false"}

10\. Now, let use the content generation capabilities. 

11\. Clic in Generative AI Icone 

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/2s1zRbkT0q0fYObWVHibG_image.png" size="10" width="86" height="78" position="center" showCaption="false"}

12\. Write a promo to create the push notification. For example: "Recuerda terminar tu proceso de compra. Te esperamos", and check Title, Message and Image



::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/E7tYoOes0Cjxm0A8eAQNT_image.png" size="48" width="950" height="956" position="center" showCaption="false"}

13\. clic in Generate

14\. Preview any of the options and apply. Maybe the image does not show up due to the type of message

15\. Change to Android and add a Botton. Click on the expand button



::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/y8d9_Hg10rR2CtJN7cgqw_image.png" size="42" width="582" height="712" position="center" showCaption="false"}