---
title: Lab: In-App Message Campaign
slug: miami-dolphins-hol/lab-in-app-message-campaign
description: >-
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

This lab will walk through the steps to create a Campaign in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

1. Navigate to Campaigns 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-31at3.29.28PM.png" size="42" width="259" height="90" position="flex-start" showCaption="false"}


2. Click on “Create Campaign”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.31.55AM.png" size="28" width="138" height="51" position="flex-start" showCaption="false"}


3. Click on the selection "Scheduled - Marketing" and the click "Create":

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/W7v4D_AOqG_S23v_9dnEi_image.png" size="50" width="471" height="613" position="center" showCaption="false"}
4. Under Properities, give your Campaign a name.  We have chosen "Miami Dolphins - In-App Campaign - PATRICK":

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fZnyvC6mOA8RlbtqrHPVr_image.png)
5. Under Audiences, click on select Audience and choose "LTV - High":

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Sm3KNr4QMvWAk9-oHZp0y_image.png)
6. Under Action, select "In-App Message" as the type:

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6JJ_RD0flMTVplkXEmP-9_image.png)
7. Click on "Send to" and select "Mobile":

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xOTFGLGFKJL1nFpX-duoy_image.png)
8. Click on App Surface and select the option provided for the lab:

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/y8bUowoO--YujvrsDXZu5_image.png)
9. Click on Edit Content:

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/dc3O3XB3x7Onpqcf8H81V_image.png)
10. On the right side, select the "Modal" message layout style:

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Ucjp6SBRdtbRtwOx7k8jQ_image.png)
11. Add media to your campaign by clicking on the Media Icon:

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/hp5LXqWjvoKy3DgIVrabL_image.png)
12. From the Select Assets, under "Miami Dolphins", click on the "Enhanced Seating" image and then click "Select":

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/-o-aynlO3XUSV_9nBonre_image.png)
13. Under Content, add a Header.  We chose "Miami Dolphins Suite Upgrades are Available!":
14. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/RzVkyJ2Rj86FawRYVanaO_image.png)
15. Click on "Body" and add a message.  We have used the following:  "Host family, friends, colleagues, clients, and more in a private, climate-controlled environment for the ultimate game day experience.":

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/MHTypqEyaYKLYV_Fmi2pm_image.png)
16. Click on "Advanced Formatting: at the top right to expand the options there:

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/pcaA9FlKojMItk3gH1Apn_image.png)
17. Under content, change the font size to make it more readable:

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/W-PHZmc3f14fn1RND7uUN_image.png)
18. click on the Button Text and add "Sign Up Today!":

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/BYqe3ytQkyJRrD8G-FNg8_image.png)
19. Click on Review to Activate

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/jiGfUsUEY1FGHG0b8yyVs_image.png)
20. End of Lab