---
title: Channel Activities & Personalization
slug: multi-customer-ajoco-aug-2026/channel-activities-and-personalization
docTags: 
createdAt: 2025-10-15T23:55:07.213Z
---

Personalization in Orchestrated campaigns works similarly to other **Journey Optimizer** campaigns or journeys, but with a few key differences specific to the orchestrated canvas.

When you access the personalization editor from an Orchestrated campaign, two main folders contain attributes available for personalization detailed below.

- **Profile attributes:  **This folder includes all profile-related data from Adobe Experience Platform. These are standard attributes such as name, email address, location, or any other traits captured in the user profile.
- **Target attributes:** (specific to Orchestrated campaigns)This folder is unique to Orchestrated campaigns. It contains attributes calculated directly within the campaign canvas. It contains two subfolders:
  - **\<Targeting dimension>** (e.g., “Recipients”, “Purchases”): Contains all attributes related to the dimension targeted by your campaign.
  - **Enrichment**: Includes data added via **Enrichment** activities in your canvas. This allows you to personalize messages based on external datasets or additional logic incorporated during orchestration. Learn how to use an Enrichment activity

![](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/campaigns/orchestrated-campaigns/design-campaigns/media_169b2f44cb0b5184fff4629e4a8b3fae4a2551d65.png?width=2000\&format=webply\&optimize=medium)

## Adding Email Content

- On the email node, click **Edit Email&#x20;**
- Click on **Actions** tab
- Select the **email** preset
- Click **Edit** Content

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Use a Template
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Click on **Edit** email body
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Click on the **Saved Templates** Tab
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Select the **Email Template**
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Click **Use this template**
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Use Asset Essentials
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Click **Browse** at the top of the email body&#x20;
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**Add** the FSI Logo from **Asset Essentials** Repo
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Generate Assets
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Press the button: **Generate and Select an Image**
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Have Fun! Otherwise, use a prompt from the template library.&#x20;
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Click **Generate Content**.
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Select a **variation**
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**Click Next**
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Save in **LabGen** Folder
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Using Fragments
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**Scroll down** to the bottom of the email body
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**Click** on the **Fragments** icon on the left rail
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**Drag&#x20;**&#x20;the "App Details Content" fragment and drop ut into the **Drop Content here block**
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Click Save, and go back to the email configuration screen.
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Adding Personalization
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Under **Subjectline**, click on the **Personalization** icon.
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Click on **Target Attributes**
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Click on **Recipients**
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Search for **First Name**
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Click the plus sign next to it
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Copy and paste this ", take advantage and download our app now"
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Clic&#x6B;**&#x20;Save** and go back to the canvas.
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## Adding SMS Content

- Click on the **SMS node**
- Click on **Actions tab**
- Select the **SMS configuration**
- Clic&#x6B;**&#x20;Edit Content**
- Press the button: **Content Template**
- Select the content template available.
- Replace the FirstName with the **Recipients** First Name **attribute**, just like **email**.
- **Go back** to the canvas

## Adding Direct Mail

- Click on the **Direct Mail node**
- Click on **Edit** Direct Mail
- Click on **Actions** Tab
- Select the **Direct Mail** configuration
- Click **edit** content
- Provide a **name**
- Click **Add** button
- Label: Address
- Click the **personalization icon**
- Click on **Target Attributes**
- Click on **Recipients**
- Select **Address Line 1**
- Click **save.**
- Go back to your canvas

**Congratulations you completed this lab!**