---
title: Creating an audience
slug: naama-hol/creating-an-audience
description: In this exercise we'll be creating an audience that we can use in our journey.
docTags: 
createdAt: 2024-01-30T23:03:21.354Z
---

In this exercise we'll be creating an audience that we can use in our journey.

## Audience overview

To get an overview of all audiences in Adobe Journey Optimizer:

1. In the menu on the left side, under **Customer**, click on **Audiences**. You will see a overview with all existing audiences.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/3BTSTXMM5-Qzr55TYEK3S_screenshot-2024-07-08-at-233307.png)

## Creating an audience

We'll be creating an audience that contains all customers that have the Lloyds mobile app. We can determine this by checking if a customer has any previous interactions with the mobile app.

:::hint{type="warning"}
If you do not want to create your own audience for this exercise, you can reuse the Audience pre-created for this lab in your journey: **Lloyds - Has mobile app**
:::

1. Click on **Create audience**. A pop-up will open, choose `Build rule` and click **Create**.You'll be taken to the **Audience builder**.
2. Set the **name** to `[your name] - Has mobile app`.
3. Set the **evaluation method** to `edge`.
4. In the **Events** tab, search for `channel`. Drag the `Channel` attribute to the middle of the screen.
5. In the **Event Rules**, input `mobile` into the text field, so the Event Rule states `Channel equals mobile`**.**
6. Your screen should look like the image below. Click **Publish** to finish your audience.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/FEkON6fHImx2PFNi0NOvr_screenshot-2024-07-08-at-233947.png)