---
title: Part 2: PCA Application Journey
slug: naama-hol/part-2-pca-application-journey
docTags: 
createdAt: 2024-01-30T23:03:21.354Z
---

### Customer Journey - Where are we?

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/mCdgbaZ0TvgW5oDnmU_E8_screenshot-2024-07-09-at-143448.png)

### PCA Application Journey (Part 2)

We want to communicate with our customers in real-time when they apply for a Club Lloyds PCA, taking their consent preferences into account. We also want to use this opportunity to cross-sell to our customers with a personalized offer. When they submit their application, we want to send our customers an email or push notifying them of the account details and accompanying products.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/7meeEIfsWf-j7qaotJkJd_screenshot-2024-07-09-at-003144.png)

### What do we need to create for this use case?

1. A set of **offers**
   *To recommend the right cross-sell products to our customers.*

2. A set of **email** and **push** messages
   *To send to these customers.*

3. A **journey**
   *To send the messages and offers to these customers.*