---
title: Creating an Offer
slug: napa-bootcamp/creating-an-offer
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

## Create a Personalized Offer

### Create an Offer

1. Click on Offers under Decision Management on the left menu.

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/-YbevMg_NvCAm8m-rGVJ7_image.png" size="76" width="183" height="118" position="center" showCaption="false"}
2. Click on Create Offer.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image134.png" size="50" isUploading="false" showCaption="false"}
3. Select Personalized Offer.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image42.png" size="50" isUploading="false" showCaption="false"}

### Define Offer Details

1. For name of Offer, type **“*Luma*** ***Discount Offer - \{your initials}*”. **


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image268.png" size="50" isUploading="false" showCaption="false"}
2. Populate the date ranges for Start and End Dates.


   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/iEBep9V80zXfEjKsJ6mGj_image.png" size="54" width="642" height="736" position="center" showCaption="false"}
3. Add the collection qualifier "Luma":

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/2bT9eZvm8ImTjj9d7T6fA_image.png" size="68" width="571" height="471" position="center" showCaption="false"}

### Add Constraints 

1. Set Offer Eligibility. Select Visitors who fall into one or multiple segments.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image280.png" size="50" isUploading="false" showCaption="false"}
2. Drag on these segments: Gold Loyalty Members and Platinum Loyalty Members
3. Set the Logic between segments as "Or"

    

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image24.png" size="50" isUploading="false" showCaption="false"}
4. Set Priority: 100.  Do not Set Capping. Click Next.

### Add Representations

1. Select Email as your channel.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image13.png" size="50" isUploading="false" showCaption="false"}
2. Select the "Email - Image" as your placement.
3. ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image185.png" size="50" isUploading="false" showCaption="false"}
4. Click Browse.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image183.png" size="50" isUploading="false" showCaption="false"}
5. Search for "discount". Select the 15% Coupon Image. Click Select. 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image11.png" size="50" isUploading="false" showCaption="false"}
6. Provide the Destination Link: [https://dsn.adobe.com/web/jmagana-3WFK/](https://dsn.adobe.com/web/jmagana-3WFK/)
   Click Next.


   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/cmOzomo9vFGVNI3PpHpLX_image.png)



::::CodeDrawer{title="Destination Link:  https://dsn.adobe.com/web/jmagana-3WFK" isResponseExpanded="false"}
:::CodeblockTabsExamples
```none
https://dsn.adobe.com/web/jmagana-3WFK
```
:::

:::CodeblockTabsResponses
```javascript
```
:::
::::

Review your Offer Details. Click Finish and Save and Approve.

Your offer should look like this:



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/x36obUccji-Ca2P20dAAb_image.png)

## Create a Fallback Offer

1. Click Create Offer


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image58.png" size="54" width="121" height="43" position="center" showCaption="false"}
2. Select Fallback offer. Click Next


   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image185.png)
3. Name the Offer.  We chose "Luma Fallback Offer - XXX".  - Add your initials, where appropriate or your User ID Number:


   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image120.png)
4. Select Email for Channel, and Email - Image for Placement. Click Browse


   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image40.png)
5. Select an image from Asset Essentials for the Fallback Offer Image.  We selected the "NEW" picture.  Click Next after you have selected your image:
6.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xdq28M-hrTYj026T52kWj_image.png)
7. Review your offer details and then click Finish:
8.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6CrgvpkbrSCEN59al471k_image.png)
9. When prompted, click "Save and Approve"
10.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/2IU_CoTlasW8yoZ4BoxP6_image.png)
11. End of Lab.