---
title: Journeys in AJO - HOL
slug: napa-bootcamp/journeys-in-ajo-hol
description: >-
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

This lab will walk through the steps to create a Basic Email and SMS Journey in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the PortalPage, due to industry setup and / or Presenter preferences.

## Create a Journey

1. Navigate to Journeys within Journey management on the left menu.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image58.png" size="50" isUploading="false" showCaption="false"}
2. Click on “Create Journey”.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image251.png" size="50" isUploading="false" showCaption="false"}
3. Provide a Name and Description: ***Platinum Cart Abandoner - \{your initials}***


   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/mRxN8RnVnsmIiH1KqaWt7_image.png" size="64" width="359" height="680" position="center" showCaption="false"}
4. Uncheck “Allow Re-Entrance.” 
5. Click Save.



## Define the Target Audience

1. Under the Events tab, drag the “Audience Qualification” Event onto the Canvas.
2. Change the label to “Platinum Cart Abandoners”. Click on Select a Segment.
3. Select “*Platinum Cart Abandoners - \{your initials}*” segment created earlier. Click Save.


   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/N_y6CDx5wAXu5ejXLROCQ_image.png)

##

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/CaaLUk-MwIWyksV9ML0gT_image.png)

## Setup Branching

1. Under Orchestration Node, drag the “Condition” after the Audience Qualitication Segment: 


   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/yHCcMEuGtM35LGd2ombOD_image.png)
2. Add the label “Preferred Channel”. Set Type to “Data Source Condition”. Click on “Add a Path” 2 times


   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/G-atvYaAuG3CbV8K3fcB__image.png" size="46" width="291" height="327" position="center" showCaption="false"}
3. Click Path1 and rename as "Email". Click Path2 and rename as "Push". Click Path3 and rename "SMS"

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/x9-DSmUZKhf045XeoRwZM_image.png)
4. Expand the Email path, and click on the Expression Field. Search for preferred channel, and drag and drop it into the canvas.  

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xBxHaumACnUi7aYzEp9Ww_screenshot-2024-06-17-at-53156-pm.png)
5. Select the email channel, click ok and then ok. 
6. Repeat step 4 and 5 but for Push and SMS. Use the appropriate value in the Preferred channel field. 

## Add Messages

1. Under Actions, drag the Email Action onto the Canvas on Email path, drag SMS Action onto the SMS path, drag the Push action onto the Push path, as depicted below:


   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/k6O-m6nDjneGCbjjd0pkk_image.png)
2.  Next, we will design the Email, Push and SMS Messages. 
3. End of Lab.