---
title: Lab Use Case Story
slug: nbcu-rtcdp-hol-2026/lab-use-case-story
docTags: 
createdAt: 2025-07-19T18:54:32.364Z
---

Welcome to the Real-Time CDP hands-on lab. In this session, you’ll walk through key UI workflows to gain a practical understanding of how RTCDP supports an industry-centric use case. The experience is based on a simplified scenario in a demo environment using mock data.

Our lab use case revolves around **EXP News**, a fictitious digital media company delivering personalized, real-time media content across web, mobile, and OTT platforms. Blending modern journalism with data-driven technology, EXP News focuses on audience engagement, transparency, and innovative storytelling for digital-first readers.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/cW3jYCpZeUk8VNYR4Nxhm_screenshot-2026-02-03-at-93828aam.png)

**EXP News' key digital marketing use cases include:**

- Struggles with real-time ingestion + connectivity to householding data component -> requires an advanced audience management system
- Gaps in audience management limit offer personalization, targeting, and orchestration across channels
- Gaps in audience management limit audience & experience intelligence to optimize growth

Through the course of the lab, we will review how **EXP News** uses the capabilities of Adobe's **Real-Time Customer Data Platform **to,

1. **Establish a scalable, governed data ingestion framework** to onboard structured data using RTCDP Experience Data Model and Governance capabilities
2. **Build person and event based profiles** by ingesting and stitching onboarded and federated data from CRM (e.g., Snowflake), web analytics and other relevant platforms
3. **Create dynamic segments **for specific product offerings such as their **media streaming on web **and activate them across Braze, email and other applicable channels