---
title: Audience Creation Exercise
slug: nov6-fac-lab/audience-creation-exercise
docTags:
createdAt: 2024-08-09T14:13:45.126Z
---
### \[Hands on keyboard!]
### Create a Federated Audience Composition
**Secur**Financial is a leading financial services firm. Leverages its wealth of customer data across desperate sources to personalize offers and campaigns for a large number of segments.
**Use Case**
ecurFinancial customers who have a credit score of 650 or above and do not currently have a loan in their SecurFinancial portfolio. ( Snowflake Based)
**SecurFinancial Customers - No Loans, Good Credit******
In the **Customer** > **Audiences** portal, click the **Federated compositions** tab.
Click **Create composition**.
Label your composition **SecurFinancial Customers - No Loans Good Credit** ***+ ******your lab user ID******. ***Click** Create**.
Click the **+** button in the canvas and select **Build audience**. The right-hand rail should appear.
Click **Select a schema** and select the **FSI\_CRM** schema then click **Confirm**
Click **Create audience**. In the query builder window, click the **+** button and then **Custom Condition. **Create the following condition
**CURRENTPRODUCTS** *does not contain* **Loan******
******AND******
******CREDITSCORE** *greater than or equal to* **650**
We'll use marketing preference data to segment customers who have opted for **email** as their preferred channel of communication
**AND**
**CONSENTSMARKETINGPREFERRED** equal to **email**
Note: *the value field is case-sensitive*
Your query should now look as follows
Click the next **+** button then click **Save audience**.
Label this step **SecurFinancial Customers - No Loans Good Credit** ***+ ******your lab user ID.*** Use the same value as the audience label.
Add the following audience mappings:
**Source Audience Field**: EMAIL
**Source Audience Field**: CURRENTPRODUCTS
**Source Audience Field:** FIRST NAME
Select the primary identity and namespace to use for profiles:
**Primary identity field:** Email
**Identity namespace**: Email
Click **Save** and then click **Start**, to run the query of the composition you just built.
**Note: **We used the Product and Credit information to build our Audience and didn't move sensitive data( eg; credit score) to downstream platforms for activation.
**Exp League**: [https://experienceleague.adobe.com/en/docs/federated-audience-composition/using/compositions/create-composition/create-composition](https://experienceleague.adobe.com/en/docs/federated-audience-composition/using/compositions/create-composition/create-composition)