---
title: Audience: Lapsed Customers Browsing Special Offers
slug: nrg-rtcdp-hands-on-lab/audience-lapsed-customers-browsing-special-offers
docTags: 
createdAt: 2024-02-21T16:49:24.548Z
---





As part of this section, we will create an audience of customers who are

- Lapsed Customers Likely to Churn
- Browse special offers on site in the last day

1. Click on **Audiences** in the left navigation panel.
2. In the top right corner of the screen, click **Create Audience**.

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/DJ0T3fpYlLpH2DtbiB6RT_screen-shot-2024-02-22-at-83922-am.png" size="90" width="2818" height="616" position="center" showCaption="false"}

  3\. Select **Build Rule**.

  4\. Click **Create.**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ktcZQ9eyPaBMmiJv1kjTx_screen-shot-2024-02-20-at-30319-pm.png)

5\. Explore the segmentation canvas. This canvas allows marketers to build audiences from ALL existing attributes and events available on the real-time customer profile.

6\. Name your audience - ***`Lapsed Customers Browsing Special Offers + your initials`***

Before we begin, click the gear icon above the Fields Navigator and select "Show full XDM schema". In doing so, the audience builder will show all available data fields regardless of data availability.

::Image[]{src="https://api.archbee.com/api/optimize/2QtaDNQUOaQJJ0ppk7Fjc-bo8f5F5dZ9BFOpW-AK98a-20240801-173601.png" size="56" width="660" height="588" position="center" showCaption="false"}

7\. Click on **Events** in the Fields navigator. This selection will list all experience events in the [union schema](https://experienceleague.adobe.com/en/docs/experience-platform/profile/union-schemas/union-schema)

Drill down to the following folder path, or simply search Web Page Details in the search field

**XDM ExperienceEvent > Web > Web page details > Name**

In the Events container, change the operator to ***contains*** and enter** Special Offers**

To add recency, change the time condition to** In last 1 Day**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/axbwIED_ZEet1l4i2JcTO-20260505-175421.png)

With this recency setting, you can change your evaluation method to **Edge**, for Edge segmentation and personalization.