---
title: Federated Audience Composition: Lapsed Customer Likely to Churn
slug: nrg-rtcdp-hands-on-lab/federated-audience-composition-lapsed-customer-likely-to-churn
docTags: 
createdAt: 2024-02-21T16:49:24.548Z
---

&#x20;In this section we will use the data points from Luma's Snowflake table to build the following audience condition

1. **LASTORDERDATE&#x20;**&#x6F;n or befor&#x65;**&#x20;last year**
2. **CHURNPREDICTION** is greater than or equal to .60

# Building a Federated Audience

1. In the **Customer** > **Audiences** portal, click the **Federated compositions** tab.

2\. Click **Create composition**.

![](https://api.archbee.com/api/optimize/2QtaDNQUOaQJJ0ppk7Fjc-5fXFAw858y-oTN_0WiI7w-20240814-164440.png)

3\. Label your composition <font color="#4338CA">**Lapsed Customers Likely to Churn**</font> ***+&#x20;***<font color="#0C121D">***your lab user ID***</font>***.&#x20;***&#x43;lic&#x6B;**&#x20;Create**.

4\. Click the **+** button in the canvas and select **Build audience**. The right-hand rail should appear.&#x20;

5\. Click **Select a schema** and select the **RETAIL**<font color="#0C121D">**\_CRM**</font> schema then click **Confirm**

6\. Click **Continue**. In the query builder window, click the **+** button and then **Custom Condition.&#x20;**&#x43;reate the following condition

:::BlockQuote
**LASTORDERDATE**<font color="#151414"> *on or before* **last year**</font>****
:::

**AND**

:::BlockQuote
****<font color="#141415">**CHURNPREDICTION** *greater than or equal to*</font> **0.6**
:::

Your query should now look as follows

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/jP3Rhj-hYeTQkLkfI1vw3_screenshot-2026-05-05-at-14239apm.png)

7\. Click the next **+** button then click **Save audience**.

Label this step <font color="#4338CA">**Lapsed Customers Likely to Churn**</font> ***+&#x20;***<font color="#0C121D">***your lab user ID.*** </font>Use the same value as the audience label.

Add the following audience mappings:

:::BlockQuote
**`Source Audience Field`**`: EMAIL`
:::

:::BlockQuote
**`Source Audience Field:`**` FIRST NAME`
:::

:::BlockQuote
`Select the primary identity and namespace to use for profiles:`
:::

:::BlockQuote
**`Primary identity field:`**` Email`
:::

:::BlockQuote
**`Identity namespace`**`: Email`
:::

8\. Click **Save** and then click **Start**, to run the query of the composition you just built.



**Note:&#x20;**&#x57;e used order and propensity data in the data warehouse to build our audience without moving these attributes into Adobe Experience Platform.

**Exp League**: [https://experienceleague.adobe.com/en/docs/federated-audience-composition/using/compositions/create-composition/create-composition](https://experienceleague.adobe.com/en/docs/federated-audience-composition/using/compositions/create-composition/create-composition)

