---
title: Identities & Unified Profile: in-Platform Walkthrough
slug: nrg-rtcdp-hands-on-lab/identities-and-unified-profile-in-platform-walkthrough
docTags: 
createdAt: 2024-02-20T18:49:19.991Z
---

Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer by combining data from multiple channels, including online, offline, CRM, and third party. Profile allows you to consolidate your customer data into a unified view offering an actionable, timestamped account of every customer interaction. This overview will help you understand the role and use of Real-Time Customer Profile in Experience Platform.

![](https://api.archbee.com/api/optimize/uIdZrLdy8jwVQ0Cgwe4TO-65xGtTdJdXCpHXGpq9Y8b-20250601-202232.png)



### Exploring an existing CRM profile in Adobe Experience Platform

**\[Hands-off Keyboard]**

1. Navigate to **Profiles** from the left-hand navigation bar.
2. Click on the **Browse** tab.
3. Search for '**Email**' under namespaces.
4. Enter the below string as the Identity Value

        

![](https://api.archbee.com/api/optimize/uIdZrLdy8jwVQ0Cgwe4TO-4FNDlnJ1-08IXHbvQiAIt-20250601-204136.png)

6\. Now click on the Profile Id to explore the following tabs

- Details - All Widgets
- Attributes
- Events
- Audience Membership
- Identity Graph

This is what a known customer profile with some CRM data would potentially look like.



### Exploring a Web Visitor profile in Adobe Experience Platform

1. Navigate to **Profiles** from the left-hand navigation bar.
2. Click on the **Browse** tab.
3. Search for '**ECID**' under namespaces.
4. Enter the below string as the Identity Value.

![](https://api.archbee.com/api/optimize/uIdZrLdy8jwVQ0Cgwe4TO-3g0mtCocNUzDLiFryV5Bl-20250601-202525.png)

5\. Click View

6\. Now click on the Profile Id to explore the following tabs

- Details
- Attributes
- Events
- Audience Membership
- Identity Graph

This is what a pseudonomous visitor profile looks like.





## Profile Stitching - Web to CRM via onsite authentication

Follow the instructor as they log in to a demo site using the email address value resulting in a real-time profile stitch of their pseudonymous online profile and with the known CRM profile.

The real-time data ingestion in this example is powered by the AEP Web SDK and the Adobe Edge Network.

Notice how the two profile fragments have merged by observing the following:

1. The updated identity graph
2. The updated Attributes and Events tabs