---
title: Event Program - Basic
slug: nubank/event-program-basic
docTags: 
createdAt: 2023-11-15T14:16:09.566Z
---

### Criar um Programa 

1. Navegue para
   **Marketing Activities**
    


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image110.png" size="50" isUploading="false" showCaption="false"}

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2. Navegue para o Folder com o seu nome e clique com o botão da direita na pasta
   \<**seu nome>Event Program**
   no menu de navegação, selecione
   **New Program**
   &#x20;&#x20;

   ![](https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image31.png)

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3. Clique **Create** depois que os seguintes campos foram criados:
   - Campaign Folder: **\<seu nome>** `Event Program`
   - Folder Name: **\<seu nome>**`Event Program Basic`
   - Program Type: `Event`
   - Channel: `Webinar`
   - Description: Leave blank


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image49.png" size="50" isUploading="false" showCaption="false"}

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4. Selecionar  **\<seu nome>Event Program Basic** na sua pasta
5. Selecionar
   **New**
   , depois&#x20;
   **New Local Asset**
   &#x20;&#x20;


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image9.png" size="50" isUploading="false" showCaption="false"}

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6. Selecionar **Landing Page**
7. Clique **Create** depois de preencher os campos abaixo:
   - Program: **\<seu nome>**`Event Program Basic`
   - Name: `Event Program Basic Landing Page`
   - Page URL: será gerada automáticamente
   - Description: Leave blank
   - Template: Hands on Lab LP


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image5.png" size="50" width="1238" height="535" position="center" showCaption="false"}

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   -
8. Clique duplo no elemento **Form** &#x20;
9. Selecione o **Hands-on Lab** Form&#x20;
10. Clique&#x20;
    **Swap**
    &#x20;


    ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image70.png" size="58" width="1073" height="522" position="center" showCaption="false"}

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11. Selecione
    **Landing Page Action**
    depois
    **Approve and Close**
    &#x20;&#x20;

    ![](https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image33.png)

### Criar campanha inteligente dentro do programa

1. Clique uma vez no **\<seu nome>Event Program Basic**&#x20;
2. Selecionar&#x20;
   **New,**
   Selecionar
   **New Smart Campaign**
   &#x20;&#x20;


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image67.png" size="50" isUploading="false" showCaption="false"}

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3. Clique **Create** depois de preencher os campos abaixo:
   - Program: `Event Program Basic`
   - Name: `Event Program Basic Smart Campaign`
   - Description: Leave blank


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image37.png" size="50" isUploading="false" showCaption="false"}

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4. Selecione a aba **Smart List**&#x20;
5. Digite `form` na caixa de pesquisa e arreste para o canvas o filtro **Fills Out Form** como o critério:
   - Form Name is&#x20;
     **Hands-on Lab Form**


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image17.png" size="50" isUploading="false" showCaption="false"}

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6. Selecione a aba **Flow** &#x20;
7. Tecle `Change Program Status` na caixa de pesquia e arrate para o canvas o filtro **Change Program Status** com o critério:&#x20;
   - Program: **Event Program Basic**&#x20;
   - New Status:&#x20;
     **Webinar > Registered**


     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image55.png" size="50" isUploading="false" showCaption="false"}

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8. Selecione a aba **Schedule**&#x20;
9. Clique no botão&#x20;
   **Activate**


   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image80.png" size="50" isUploading="false" showCaption="false"}