---
title: Overview
slug: nycmarketingreimagined
docTags: 
createdAt: 2024-10-10T14:19:22.912Z
---

*If you are looking for the Leadership Track presentation, please download the PDF below. Otherwise, continue for the Hands On Lab track content. *

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### Narrative:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/NbyNX7d2DAjLzYb9xqFeP_image.png)

Step into the fast-paced world of the **Sevoi** content production team as they work to deliver a high-impact marketing campaign. In this hands-on lab, you’ll experience firsthand how GenStudio for Performance Marketing can be used to drive efficiency, collaboration, and seamless content delivery.

**Personalizing at Scale**

Alex, a performance marketer at Sevoi, steps in to tailor content for different audience segments. Using **Adobe GenStudio for Performance Marketing**, he quickly generates multiple campaign variations; adjusting copy, visuals, and calls-to-action to fit each target persona and product. **AI-powered insights** help Alex identify what’s working and where to optimize. With a few clicks, he personalizes creative, publishes across channels, and continuously refines the campaign for maximum impact, all without disrupting the core creative workflow.

By following along with Sevoi’s creative operations, you’ll gain hands-on experience in **orchestrating marketing campaigns**, **automating workflows**, and **delivering content faster with Adobe’s solutions**.

### Learning Objectives:

- Experience 10x acceleration in content creation using AI-powered tools 
- Understand integrated workflow efficiencies across the Adobe content supply chain 
- Master brand-compliant asset variation management and approval processes 
- Deploy performance-optimized campaigns with built-in measurement frameworks 
- Develop organizational change management strategies for AI adoption 

### Execution:

- Recommended Prerequisites
  - Google Chrome or Microsoft Edge
  - Personal Laptop 
- Participants
  - 12-15 
- Agenda
  - Session One (90 minutes)
    - Context Setting Presentation
    - Warm Up: Lab Access and Image Generation with Firefly
    - Demo: Firefly Creative Production
    - Demo: Walkthrough of GenStudio for Performance Marketing
    - Demo & Hands On Lab: Create Refresh Ads
    - Group Discussion
  - Session Two (45 minutes)
    - Demo & Hands On Lab: Personalization 
    - Group Discussion and Wrap Up
- Materials
  - Adobe provided curriculum and documentation to use during the engagement
- Software
  - GenStudio for Performance Marketing

### Team:

- Ed Kennedy 
- Victoria Torres
- Ashley Robinson-Hernandez
- Corinne Littleton
- Danielle De Granville
- Lexi Davidson
- Chris Young
- Arjun Som Sekhar
- Sarah Liff
- Bodo Ulga