---
title: #4 - AI-Assisted campaign brief submission
slug: one-adobe/4-ai-assisted-campaign-brief-submission
docTags: 
createdAt: 2025-03-15T08:34:30.785Z
---

:::hint{type="info"}
**Focus area**
Workfront

**Features**
AI assistant, Workfront Planning

**Difficulty**
Easy
:::

## Use case description

Marketing teams frequently submit campaign briefs in PowerPoint format. Manually extracting key details and entering them into Workfront for planning is time-consuming and can be prone to errors. 

The goal is to enable users to upload a campaign brief (PPT) to an AI Assistant, which will parse the content and automatically create a campaign in Workfront Planning with key details extracted.

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## Requirements

- Enable users to upload a campaign brief (PPT) to the AI Assistant
- AI Assistant should extract key details like Campaign Name, Objectives, Target Audience, Budget, and Timeline
- Automatically create a campaign in Workfront Planning using the extracted details

***

## Resources

1. You need a planning workspace to add your campaign. Please use [ING\:Marketing management](https://experience.adobe.com/#/@demopotemea/so\:demopotemea-02072401-TestDrive/workfront/maestro/workspaces/Ws67c075f19635b95f689dc9ec)
2. You will need access to **AI Ingestion** view in workfront planning in the campaigns record type.
3. A sample brief for ING is below. Edit the **first slide title** to prefix with your name to personalise the ingested campaign name.

::File{src="https://api.archbee.com/api/presign/6H6rknlvdVrktAepVnpsA-RzlRaQmZaDnS-1ii3rrE5-20250321-160303.pptx" label="ING Financial Wellness Campaign Brief.pptx"}

***

:::ExpandableHeading
### Tips 1 -  Getting started

Workfront Planning is a centralized space where teams can organize, prioritize, and manage campaigns efficiently. It allows marketing and project managers to visualize upcoming work, allocate resources, and track progress against deadlines. By leveraging Workfront Planning, teams can ensure that campaign requests are structured, properly resourced, and aligned with business objectives.

With AI-assisted campaign brief submission, users can streamline this process by automatically converting uploaded briefs into structured campaign plans within Workfront, reducing manual effort and improving accuracy.
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:::ExpandableHeading
### Tips 2 -  Starting AI assistant

The AI Assistant in Workfront helps automate and streamline tasks by intelligently analyzing uploaded documents, extracting key details, and populating relevant fields. This feature reduces manual effort, enhances accuracy, and ensures faster campaign setup.

Start AI assistant by clicking **AI chat icon** of the top ribbon bar.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/QXtxHbeOeDx6irRZNdlQM_screenshot-2025-03-21-at-162418.png)
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***

:::ExpandableHeading
## Solution

1. Navigate to workfront Planning by Main menu > **Planning**.
2. Select **ING\:Marketing Management**
3. Go to **Campaigns**.
4. Select **AI ingested view**.
5. Click on **AI assistant** button.
6. Upload the brief file. (Ensure you have added your name the title of the slide )
7. Select the option to **create a record in workfront planning**
8. Scroll to the end of the table to see your campaign ingested
9. Scroll to the right to see the various info ingested from the slides.
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