--- title: Playground use cases slug: one-adobe/playground-use-cases docTags: createdAt: 2025-03-15T08:33:58.639Z --- *We've added a plethora of "unguided" use cases for the Playground session today. These simulate real-life use cases one might encounter. The goal of the playground is to let you explore on your own, the use cases are here to give you goals to achieve.* # Team up! We recommend working in pairs. That allows for a healthy discussion about how to approach the given use cases. # Helpful tips Getting stuck or unsure how to continue? Don't worry, we won't leave you hanging. Every use case has **tips** that you can expand to give you some guidance in where to look next. These are not step-by-step guides like you saw during the first half of today's Hands-on Lab, but instead focus on helping you figuring out the next step yourself. # Picking a use case There are more use cases than you'll have time to do. That's why we added some details at the start of each use case to indicate 1) The focus area, 2) The included features and 3) the difficulty level. Please read the use case descriptions and decide which one you'd like to tackle first. **It's very likely you'll only have the time to do one use case during the workshop**, so make sure it's the one that you find most interesting! ## Focus area: Adobe Journey Optimizer :::ExpandableHeading ### #1 - Credit card renewals **Features** Audiences, journeys, conditional content, custom actions, Dynamic Media **Difficulty** Moderate **Description** *We've noticed a high percentage of our credit card customers are renewing their expiring cards either very late or after it has already expired. Not only are we missing out on revenue, but it's leading to customer dissatisfaction. * *You have to create an automated customer journey to inform our customers about their upcoming renewal. If we risking to lose a platinum credit card customer we can use the call center as a last resort.* *This is also a great opportunity to upsell regular credit card users to our platinum credit card.* ::: :::ExpandableHeading ### #2 - Lifecycle program **Features** Audiences, journeys, offers, ranking formulas **Difficulty** Challenging **Description** *As part of our lifecycle program we want to reach out to customers 3 days after they get a second product to see if they might be interested in getting more of our offerings so they can benefit from our multi-product discount.* *By the time a customer reaches this stage we should have a pretty good understanding of their propensity to buy certain products, we want to leverage this information to provide them a real-time offer.* ::: :::ExpandableHeading ### #3 - Geolocation **Features** Journeys, events, geolocation, contextual data, custom actions (Bloomreach) **Difficulty** Moderate **Description** *What is the best time to try and sell travel insurance? Right before the customer leaves for a vacation ofcourse!* ** *We want to use our mobile app's geolocation capabilities to contact customers when they arrive at the airport and give them the opportunity to get travel insurance last-minute if they don't have it already.* *The content and texts for this campaign were already created in **Bloomreach** beforehand, so you'll need to use Bloomreach's API to get this content for your push notification.* *When they leave the airport and they purchased travel insurance we want to bid them farewell, whilst thanking them for making the right decision.* ::: ## Focus area: Workfront :::ExpandableHeading ### #4 - AI-Assisted campaign brief submission **Features** AI assistant, Workfront Planning **Difficulty** Easy **Description** *Marketing teams frequently submit campaign briefs in PowerPoint format. Manually extracting key details and entering them into Workfront for planning is time-consuming and can be prone to errors. * *The goal is to enable users to upload a campaign brief (PPT) to an AI Assistant, which will parse the content and automatically create a campaign in Workfront Planning with key details extracted.* ::: :::ExpandableHeading ### #5 - Accepting region in the request form for campaigns **Features** Custom Forms, Form Designer, Field Properties **Difficulty** Moderate **Description** *As a marketing operations manager, you need to add a new field to track the campaign Region in the campaign requests. This will help in better organizing and routing campaign requests based on geographical regions. * *You need to add this field to the existing "Creatives Campaign" custom form to ensure all new requests include this information.* ::: :::ExpandableHeading ### #6 - Project template for fast-track planning **Features** Project Templates, Task Dependencies, Predefined Workflows **Difficulty** Moderate **Description** *Project managers often need to set up similar projects repeatedly, leading to wasted time and inconsistencies. * *To streamline this process, we will create a reusable project template based on an existing project. This template will include predefined tasks, dependencies, and workflows, allowing teams to quickly launch new projects without manual setup.* ::: ## Focus area: Customer Journey Analytics :::ExpandableHeading ### #7 - Understand pages driving customer care calls **Features** Attribution IQ, Attribution Models (Time Decay), Event Filtering **Difficulty** Moderate **Description** *You want to analyze how web pages influence customer call center dial-ins. By using Attribution IQ in Customer Journey Analytics (CJA), identify which pages contribute the most to customer calls and optimize them to enhance user experience and reduce unnecessary inquiries.* ::: :::ExpandableHeading ### #8 - Understanding customers navigation to a page **Features** Flow Visualization **Difficulty** Easy **Description** *You want to understand how customers navigate through our website to reach the terms and conditions. This insight allows us to enhance site structure and content, ultimately improving customer satisfaction and sales.* :::