---
title: Research & Analysis
slug: one-adobe/research-and-analysis
docTags: 
createdAt: 2025-02-26T13:12:48.743Z
---

## Introduction

In this phase, we focus on gathering insights into customer behavior, identifying trends, and defining target audiences. Using Journey Analysis, Fallout Analysis, and Audience Creation, teams can make data-driven decisions to optimize marketing strategies.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/gwecyq1Xd2wcDFcpUpo_E_screenshot-2025-03-22-at-032440.png)

## Learning Objectives

- Understand how to analyse customer journeys and detect drop-off points.
- Leverage Fallout Analysis to identify potential blockers in process flows.
- Learn how to create and refine audience segments for targeted campaigns.