---
title: Workshop Content
slug: penske-amm-hol
docTags: 
createdAt: 2023-11-15T14:46:41.704Z
---

### Executive Summary

The Adobe Technical Validation Team delivered a Adobe Mix Modeler Hands-on Lab on 6/16/26. The audience consisted of individuals from IT, marketing and data teams who participated in the HOL with presentations and exercises about data ingestion, schemas, datasets, harmonized data, creating a model, and creating a Plan. 

### Agenda

- Harmonized Data
  - Fields
  - Dataset Rules
  - Marketing Touchpoints
  - Conversions
- Measurement
  - Overview Dashboard
- Create a Model
- Create a Plan
- Plan Comparison
- Performance to Plan
- PM Roadmap

### Presentations

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### Recording

::embed[]{url="https://player.vimeo.com/video/1210860544"}

### Survey

[https://forms.cloud.microsoft/r/jM8V1N3JGq?origin=lprLink](https://forms.cloud.microsoft/r/jM8V1N3JGq?origin=lprLink)



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