---
title: Creating audiences
slug: qatar-airways-hol/creating-audiences
description: >-
docTags: 
createdAt: 2024-01-30T23:03:21.354Z
---

In this exercise we'll be creating two audiences that we can use in our journey.

## Audience overview

To get an overview of all audiences in Adobe Journey Optimizer:

1. In the menu on the left side, under **Customer**, click on **Audiences**. You will see a overview with all existing audiences.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fF69EsC1V_WdqoXobP-Um_screenshot-2024-07-21-at-180155.png)

## Audience #1 - Economy class customer with an active flight

First we'll be creating an audience that contains all customers that have an active flight booking in economy class.

:::hint{type="warning"}
If you do not want to create your own audience, you can reuse the audience aleady  created for you **QA - Economy class customer with an active flight**. Feel free to skip this exercise and proceed to **Creating offers.**
:::

1. Click on **Create audience**. A pop-up will open, choose `Build rule` and click **Create**.You'll be taken to the **Audience builder**.
2. Set the **name** to `[your name] - Economy class customer with an active flight`.
3. Set the **evaluation method** to `edge`.
4. In the **Audiences** tab, search for ` QA - Flight Departure in next 24 hours`. Drag the audience to the rule pane to add all customers who has an active flight in next 24 hours.
5. In the **Attributes** tab, search for `primaryTravelClass`. Drag *Individual Characteristics > travel > primaryTravelClass* to **Add attribute or audience** space in the rule pane.
6. Type in `economy` by keeping the operator as equals and press **Enter** key to complete the condition.

   ![](https://api.archbee.com/api/optimize/6H6rknlvdVrktAepVnpsA-j7SDfHKLYVtaUG0wpzNra-20250127-060522.gif)
7. Your screen should look like the image below. Click **Publish** to finish your audience.

![](https://api.archbee.com/api/optimize/6H6rknlvdVrktAepVnpsA-bMDX6XJOW8AfxHC7NQ-eF-20250127-060317.png)

## Audience #2 - Economy comfort class customer with an active flight

First we'll be creating an audience that contains all customers that have an active flight booking in economy class.

:::hint{type="warning"}
If you do not want to create your own audience, you can reuse the audience aleady  created for you **QA - Economy comfort class customer with an active flight**. Feel free to skip this exercise and proceed to **Creating offers.**
:::

1. Click on **Create audience**. A pop-up will open, choose `Build rule` and click **Create**.You'll be taken to the **Audience builder**.
2. Set the **name** to `[your name] - Economy comfort class customer with an active flight`.
3. Set the **evaluation method** to `edge`.
4. In the **Audiences** tab, search for ` QA - Flight Departure in next 24 hours`. Drag the audience to the rule pane to add all customers who has an active flight in next 24 hours.
5. In the **Attributes** tab, search for `primaryTravelClass`. Drag *Individual Characteristics > travel > primaryTravelClass* to **Add attribute or audience** space in the rule pane.
6. Type in `economyComfort` by keeping the operator as equals and press **Enter** key to complete the condition.
7. Your screen should look like the image below. Click **Publish** to finish your audience.



## Audience #3 - Business class customer with an active flight

First we'll be creating an audience that contains all customers that have an active flight booking in economy class.

:::hint{type="warning"}
If you do not want to create your own audience, you can reuse the audience aleady  created for you **QA - Business class customer with an active flight**. Feel free to skip this exercise and proceed to **Creating offers.**
:::

1. Click on **Create audience**. A pop-up will open, choose `Build rule` and click **Create**.You'll be taken to the **Audience builder**.
2. Set the **name** to `[your name] - Business class customer with an active flight`.
3. Set the **evaluation method** to `edge`.
4. In the **Audiences** tab, search for ` QA - Flight Departure in next 24 hours`. Drag the audience to the rule pane to add all customers who has an active flight in next 24 hours.
5. In the **Attributes** tab, search for `primaryTravelClass`. Drag *Individual Characteristics > travel > primaryTravelClass* to **Add attribute or audience** space in the rule pane.
6. Type in `business` by keeping the operator as equals and press **Enter** key to complete the condition.
7. Your screen should look like the image below. Click **Publish** to finish your audience.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/VVJHfqzSqy-V3-wfiv1mx_screenshot-2024-07-21-at-180543.png)