---
title: Welcome
slug: rag
docTags: 
createdAt: 2025-08-22T01:26:38.674Z
---

Welcome to the Adobe Journey Optimizer (AJO) Hands on Lab! We have carefully curated some exercises to introduce you to the platform, address your questions and highlight it's ease-of-use and differentiators.

# Demo Data

:::hint{type="warning"}
The HOL environment is a shared test environment with fictitional, generated dummy data for demonstration purposes only. 
:::

# Exercises

There are 3 exercises you will complete today.

| **Exercise**                                                         | **Description**                                                                    |
| -------------------------------------------------------------------- | ---------------------------------------------------------------------------------- |
| [Lab 1 - Unified Profile & Audiences](docId\:czwp7jrmW3QX3OZmjeAmu)  | Understand how your customer data is brought together to form a unified profile.   |
| [Lab 2 - Standalone Email Campaign](docId\:ATqLaNsY66DkWvhsnXE5_)    | Learn how to manage content and configure email actions                            |
| [Lab 3 - Melbourne Cup Campaign](docId\:j8NnaW1loL1p2IQzZ2fwa)       | Learn how to create a multi-action campaign                                        |
| [Lab 4 - Post Purchase Journey](docId\:tBddZcV3NM8j6f55agz_5)        | Learn how to create a real-time journey triggered by inbound events.               |
| ****[Bonus: Website Personalisation](docId:7AhcMbs_NpDZ6OCl5_n7l)    | Learn how to personalise and optimise the website for unknown and known visitors.  |