---
title: Account Audience
slug: rtcdp-b2b/account-audience
docTags:
createdAt: 2025-07-20T17:27:49.378Z
---
In this exercise you will learn how to build an Account Audience.
**Goal**: Build an audience that contains top-tier retail accounts for ABM campaigns or executive outreach - *** High-Value, Engaged, Retail Accounts***
To build such an audience, you will use account and poeple based attributes such as the ones listed below:
1. Specific Industry category\: **Industry = Retail**
2. High Value\: **Account Annual Revenue > $10M**
3. Engaged\: **Have an engagement score > 80******
### Create Audience
1. Click on **Audiences **under the** Accounts section** in the left navigation panel
2. In the top right corner of the screen, click **Create Audience**
3\. Explore the segmentation canvas. The XDM Business Account, People and Opportunities directories are available to select the required attributes from. *Note that these were the relationships defined on the Account Schema*
4\. Since our segment definition includes only direct Account attributes, for this exercise, we will be using the XDM Business Account directory
5\. Click and expand the directories to drill down as below
** XDM Business Account -> Account Organization **
6. Drag the **Industry **attribute into the canvas
7. Enter the value **retail **
8. Click on **Refresh Estimate **on the right panel to get an idea of how many accounts qualify for the criteria.
9. Click into the **Annual Revenue **object
10. Drag the **Amount **field into the canvas and drop it below industry
11. Change the math operator to** is greater than or equal to**
12. Enter **10000000** as the value
13. Click on **Refresh Estimate** on the right panel to get an idea about how many accounts qualify for the criteria specified
14. Return to the root **Attributes** folder
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We'll now look at the engagement score for the people connected to the account. We want to target accounts who are currently active and showing some engagement.
15. Click into **People -> Adobedemoamercias275 -> Engagement Details**
16. Drag the **Engagement Score **attribute into the canvas below the revenue amount.
17. Change the operator to **Greater than or equal to**
18. Set the value to **80**
19. Name your audience - *** High-Value, Engaged, Retail Accounts + \{your initials}***
20. Click **Save and Close**
