---
title: Journey Building
slug: rtcdp-b2b/journey-building
docTags: 
createdAt: 2024-09-12T05:06:14.048Z
---

1\. From the menu, select "**Account Journeys**" on the left navigation bar and click "**Create Account Journey**".



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/TLYX_F04ua3kV2bCARy7B_image.png)

2\. Name your journey **"Retail Dormant Influencers - \<your initials>"**

3\. Select your account audience to start the journey.



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/zZOG-pgR7wCkmMoOUedW1_image.png)



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/7LGlfArIyy6gLEtJ8yrXs_image.png)

4\. Add a Split Paths node and select the **Split paths by Accounts** radio button

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/yPlBmDoMLjWgfm47T6eKL_image.png)

5\. Create two paths for different market regions

- North America & EMEA
- Asia Pacific

6\. Add the filter Country to each path condition and add the following country codes to their corresponding region

APAC

- JPN
- CHN

North America

- USA
- CA
- MX

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/aw_AL_e-35X7SCYTUv8Ya_image.png)

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6pXjMrz6jQbIbovsNvBjl_image.png)

7\. Split paths again at both nodes and select th&#x65;**&#x20;People Audience** radio button. Name the first path **Influencers** and click **Edit condition** option. Select the filter condition **Member of List** and select the **Influencers** list from the dropdown.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xQIPi1CpiN2-L_cKVbN5c_image.png)

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/5PiPl72FksMtC3bB68JHa_image.png)

8\. Flip the **Other people** toggle and label the path **Other Roles**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/pUKpuWyQJ_1qAP-kvbnV__image.png)

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/gGj5j5636kCBPSUTC3Yi6_image.png)

9\. Add a **Take an Action&#x20;**&#x6E;ode to the new **Influencers** path and to the **Other Roles** path.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/rkt7GKfrK2vYpjA_5Rfjj_image.png)

10. Add an **Add to external customer audience** node to the **Other Role** path. Create a **new external audience** and name it **Dormant HV Retail Decision Makers and Practitioners -&#x20;*****\{your initials}***.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_Xuy0UnxALB-ael7rkxck_image.png)

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Woy_WUauak7KmXH199bKn_image.png)

11\. Add a **Take an Action** node to the **Influencers** path. Select the **People** radio button in the modal to target individuals, select the **Send email** action from the **Action on People** dropdown, and select the **Bridging the C-Suite Disconnect** email from the **Email source** dropdown.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/i0Z8z-WQ0TVByCB1wB8Yl_image.png)

12\. Merge the **Influencer** and **Other Roles** paths by selecting the **Merge Paths** option at the end of either path.

::Image[]{src="https://app.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/58aiK_2ot71VE-12p7bpj_image.png" size="50" width="254" height="234" position="center" showCaption="false"}

13\. Add the Listen for an even action to the merged path.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/RsIgo5SLH4FWF805SMHpy_image.png)

14\. Select the **People** event type radio button and select the **Visits Web Page** event. Click the **Edit event** button.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/LpPfC9tvDnxH54acblfYd_image.png)

15\. Select the SCI: Breaking Down Silos web page and change the Date of activity lookback to 7 days.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/5Qhpl_yS-xePQuAIDn9eY_image.png)

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/BAE6RLxXPOvxzncYW7ZOH_image.png)

16\. Add a **timeout** of **7 days** to the **Visits Web Page node**.

17\. Add a **Take an Action** node to the **Listened to event** path. Select the **Account&#x20;**&#x72;adio button and select the **Update Buying Group Status** action from the dropdown. Select the **SupplyIQ** solution interest and enter the status **Engaged**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Hlvmy2HkX7wXCSxJN5CAA_image.png)

18\. Add a **Take an Action** nore to the **Timeout** path. Select the **People&#x20;**&#x72;adio button, select the action **Add to Marketo Engage Request Campaign**, and select the **SCI: Retargeting** campaign.