---
title: Lab Use Case Story
slug: rtcdp-b2b/lab-use-case-story
docTags: 
createdAt: 2025-07-19T18:54:32.364Z
---

Our lab use cases revolves around **Bodea**, develops B2B SaaS platforms designed to support critical business functions—enabling organizations to better engage customers, scale their workforce, and execute high-impact marketing campaigns

![](https://api.archbee.com/api/optimize/uIdZrLdy8jwVQ0Cgwe4TO-MDJMgmWiFCKuCIewigd4c-20250721-013657.png)

The Bodea product suite includes:

- ***AdCore***, a powerful *demand-side platform (DSP)* that empowers marketers to run precision-targeted digital ad campaigns across channels, with transparent performance insights and AI-driven optimization.
- Engage360, a next -generation customer data platform that unifies data across silos and surfaces real-time insights to drive smarter sales
- TalentSync, an intelligent HR management system to streamline hiring

Through the course of the lab, we will review how Bodea uses the capabilities of Adobe's **Real-Time Customer Data Platform B2B Edition **to,

1. **Establish a scalable, governed data ingestion framework** to onboard structured  B2B data using RTCDP B2B's Experience Data Model and Governance capabilities
2. **Build account-based and person-based profiles** by ingesting and stitching data from CRM (e.g., Salesforce), web analytics and other relevant platforms
3. **Create dynamic segments **for specific product offerings such as their **DSP - AdCore **and activate them across LinkedIn, email and other applicable channels