---
title: Personalized Offers
slug: scotiabank-ajo-hol/personalized-offers
docTags: 
createdAt: 2024-01-31T20:12:45.583Z
---

Now you will create your first personalized offer. You will be utilizing some of the components that you already built thus far. This is a perfect example of the synchronisity within the platform. You will be using the offer components and some audiences as well as assets. 

## Creating a personalized offer

1. Navigate **Decision Management --> Offers --> Offer Tab**
2. Click on the top right corner button, "**Create Offer**"
3. Give a name such as: "**Lending Offer - Initials**"
4. Give a **start** and **end** dates.
5. Search for your **Initials** on the **Collection Qualifiers** and click on it.
6. Click **Next**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/aoVW-EdMX7flJ9tu3UoGi_offername.png)

## Adding Representations and Content

1. Select Channel: **Email**
2. Select Placement: **Email - Hero Image - Your Initials**
3. Select **Asset Library** Navigate to **FSI folder** and select the **Home\_Loan.jpg**
4. Give a Destination URL: **https\://dsn.adobe.com/homeLoan**
5. Click **Next**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/oMEdcTxp4Fq1QisrtGuqr_representations.png)



## Configuring Offer Constraints or Eligibility

1. Select **Visitors who fall into one or multiple audiences**
2. Add the following segments: "**High Wealth Customer - Your Initials**", "**Loan Account Form Abandon**"
3. Leave the **Capping** toggle **off** and **Priority** set as **0**
4. Click Next
5. Click Finish.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/EGRaRap_cLFMuxaFHekYI_elegibility.png)