---
title: Welcome to The Coca-Cola Real Magic Adobe Summit Experience!
slug: summit-guide
docTags: 
createdAt: 2025-03-03T14:52:32.073Z
---

*Play the role of a Modern Marketer for The Coca-Cola Company. Ready to plan, create, engage, and measure exceptional brand experiences? Leverage innovations in Adobe enterprise technology to tackle these tasks in record time.*

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## Plan

*Estimated duration: 3\~5 minutes *

You’re the marketing manager tasked with creating the Coca-Cola Real Magic campaign project plan. Using Workfront, upload a PDF to generate branded Workfront projects, along with a list of Adobe Experience Platform audiences to target. See how quickly and easily you get from presentation to project plan. 

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## Create

*Estimated duration: 3 mins* 

You’re the performance marketer tasked with launching a social media campaign for Coca-Cola Real Magic.  Use Adobe GenStudio for Performance Marketing, to create social content from pre-approved assets in Adobe Express and Adobe Content Hub.  Review for brand compliance in a matter of seconds and publish in record time. 

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## Engage

*Estimated duration: 3 \~ 4 mins*

Youʼre the demand marketer tasked with targeting relevant content to target audiences for the Coca-Cola Real Magic campaign. Use AI Assistant in Adobe Journey Optimizer to assemble an email targeting Coca-Cola consumers. Discover how easy and fast it is to deliver on-brand content to targeted audiences across channels.

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## Measure

*Estimated duration: 3 mins* 

You’re an analyst tasked with identifying key insights for the Coca-Cola Real Magic campaign. Use Customer Journey Analytics to generate key performance metrics on-the-fly with simple prompts. Get actionable insights in record time with AI Assistant.

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