---
title: Account Audience Discovery
slug: summit26-l223/account-audience-discovery
docTags: 
createdAt: 2024-09-12T05:03:07.892Z
---

In this exercise we'll learn to use Audience Agent to find and scale audiences. We'll be leveraging product intent signals to infer which personas we should be targeting based on their propensity to engage and activate. Audience Agent will analyze structured and unstructured data, ranging from customer and account profiles to the activities that both entities generate as well as related opportunities, to dial in our focus.

## Use Audience Agent

::::hint{type="info"}
**Audience Agent Prompt 1**

:::BlockQuote
What are the top accounts that are showing interest in Engage360?
:::
::::

::::hint{type="info"}
**Audience Agent Prompt 2**

:::BlockQuote
What industry are those accounts in and do they have open opportunities?
:::
::::

::::hint{type="info"}
**Audience Agent Prompt 3**

:::BlockQuote
What are the personas of the known contacts associated to those accounts?
:::


::::

::::hint{type="info"}
**Audience Agent Prompt 4**

:::BlockQuote
What job titles are associated to BeaconPoint Asset Management, EverSpace Solutions, FreshFare, and UrbanLiving Furnishings?
:::
::::