--- title: Journey Building slug: swisscom-b2b-lab/journey-building docTags: createdAt: 2024-09-12T05:06:14.048Z --- In this exercise we'll create an account journey targeting your High Value Retail accounts with a nurturing email campaign. Our journey will: - Regionalize communications based on the account location - Personalize messaging and communication channel based on role within the buying group - Listen for follow up activity on the website and update the buying group status accordingly The final journey will look like this: ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ot36kBRBC8lAQKyW1ECUP-20260417-225830.png) 1. From the menu, select "**Account Journeys**" on the left navigation bar and click "**Create Account Journey**". ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/TLYX_F04ua3kV2bCARy7B_image.png) 2. Name your journey **"High Value Retail - Supply IQ Nurture - \"** 3. Select your account audience that you created in the Lead Generation exercise to start the journey (*High-Value, Engaged, Retail Accounts)* ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/zZOG-pgR7wCkmMoOUedW1_image.png) 4. Select **Add Audience** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/HbBsrhEXVyxx0u_OXsPDj-20260417-211206.png) 5. Add a Split Paths node and select the **Split paths by Accounts** radio button ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/BKWPT75na1IABVPBepvY4-20260417-200241.png) We want to create two paths for different market regions :::Paragraph{listStyleType="disc" indent="2"} Region - Switzerland ::: :::Paragraph{listStyleType="disc" listStart="2" indent="2"} Region - United Kingdom ::: 6. Change the label of **Path 1** to `Region: Switzerland` 7. Select **Apply Condition** 8. From the list of filter attributes, select the **Country** attribute, and drag this onto the canvas to create the condition. - Change the filter logic to be: Country **is ** `CH` - Click **Done** 9. Select **+** **Add Path** to add a new Path 2 10. Change the label of **Path 2** to `Region: United Kingdom` - Change the filter logic to be: Country **is ** `GB` - Click **Done** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/4upUheOqUNEdzAqIEsj3W-20260417-213822.png) 12. **Split paths** again at the `Region: United Kingdom` node and select the** People** radio button. 13. Name the first path **Influencers** and click **Apply condition**. 14. Select the **Special Filter **condition **Member of Buying Group** and select: - Member of buying Group: **true** - Solution Interest: **SupplyIQ** - **+ Add Constraint > **Select **Role:** `Influencer` ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/F8M0yvdYuaTLsaZskgJbc_image.png) 15. Refine the target by applying a **preferred language `is`** `English` filter 16. Click **Done** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/7nTVja7Hp7eiQf0hc0ebD_image.png) 17. Switch the **Other people** toggle to `on` and label the path **Other Roles** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/X2PP7Ow05gzJo6akKXS0-_screenshot-2026-04-17-at-224335.png) We're going to send the influencers a personalized email - but we'll send the other roles to an external customer audience for targeting on Paid and/or Social Media sites like LinkedIn (or our CRM solution). 18. Open the split by clicking on the arrow and add a **Take an Action **node to the new **Influencers** path. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/FFuwIWnpVRKvlIRX4Ti7--20260417-214710.png) 19. Select the **People** radio button in the modal to target individuals - Select the **Send email** action from the **Action on People** dropdown - Select **+ Create email** - Select **Create new email**, name it **\[your name] - Event Invitation Email ** - Add the Subject line `You're invited!` - Click **Create** 20. In the Email Editor, select **Edit email content** - From the **Saved templates,** select `[Template] - Event Invitation Email` - Click **Use this template.** 21. Let's add some **Conditional content** to the email, so that Managers receiving the email will see manager study content. - Select the **2:2 column** content block under the Register button. - Select to **Enable conditional content** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/mqovvNg9RDK7Q_4nth8Wx_screenshot-2026-04-17-at-231233.png) :::Paragraph{listStyleType="disc" indent="2"} Click **Select condition **next to **Variant - 1 **in the left hand panel ::: ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/qU_RNFqbLQFCjwBL8RMgL_screenshot-2026-04-17-at-231526.png) :::Paragraph{listStyleType="disc" indent="2"} Select **+ Create new > Person Condition** ::: :::Paragraph{listStyleType="disc" listStart="2" indent="2"} Drag the **Job Title **attribute onto the canvas. Set the condition to **is **`Manager` ::: :::Paragraph{listStyleType="disc" listStart="3" indent="2"} Name the condition `[your name] - Job Title is Manager` ::: :::Paragraph{listStyleType="disc" listStart="4" indent="2"} Click **Save.** ::: :::Paragraph{listStyleType="disc" listStart="5" indent="2"} Check the condition you just created. Click **Select**. ::: :::Paragraph{listStyleType="disc" listStart="6" indent="2"} With your variant selected, you can edit the content block. Change the text, image and CTA in the block to something like: ::: ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/lmr5Fza_vpy6sYKVDJkrZ_screenshot-2026-04-17-at-232628.png) 22. Close the email editor, click **Save & close. **Click the back button to return to the journey canvas Your journey should look like: ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/AZHFPH3IGOlpctFZ12Dnb-20260417-222857.png) 23. Add a **Take an Action **node to the **Other Roles** path. - Select **Add to external customer audience** - Create a **new external customer audience** - Create a **new external audience** and name it **HV Retail Decision Makers and Practitioners - *\{your initials}*.** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/C48uquwFOkICtyy4Lut-k-20260417-223820.png) 24. Next we want to see who reacts to our email and if they visit our landing page or take specific actions we will promote the buying group to a new stage. - Add the **Listen for an event **action to the merged path. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/tMCDjGuc2urumMl8gejT_-20260417-224218.png) 25. Select the **People** event type radio button and select the **Web Webpagedetails Page Views** event. Click the **Edit event** button. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xWgxj7OOp6zVek8yDapIY_image.png) 26. Set the constraint to URL contains `cybersecuritySolutions`. Click **Done** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/m_VFIWGQgSt7Rm9YgCSDV-20260417-224644.png) 27. Add a **Timeout **of `7 days` to our event ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/rvxBhjrfDT1oNbA4HqbF8_image.png) 28. Add a **Take an Action** node to the **Listened to event** path. - Select the **Accounts **radio button - Select the **Update Buying Group Status** action from the dropdown. - Select the **SupplyIQ** solution interest and enter the status **Engaged**. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/QGfovDnmST_okJ9ONt2os-20260417-225046.png) 29. Add a **Take an Action** node to the **Timeout **path. - Select the **People **radio button - Select the **Add to external customer audience** action from the dropdown. - **Select existing** audience, `Profiles that didn't react - Supply IQ Nurture` Your final journey should look like: ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/nJvw4rHOsB35f9FcOqJ1k-20260417-225756.png)