--- title: Landing Page slug: swisscom-b2b-lab/landing-page docTags: createdAt: 2026-04-13T13:18:06.927Z --- The focus is on the usage of **Brand Guidelines** and **AI Assistant **features to improve the creation flow of landing pages. ### Manage Multiple Subscription Lists in a Landing Page In Adobe Journey Optimizer, a Landing Page has been created to manage Newsletter Subscription Lists. - From the product drop down in the top right, select **Journey Optimizer**. This basic Landing Page is not finished and the goal is to add another newsletter subscription item in the list: - From the left hand menu, under **Content Management**, select **Landing Pages** - Duplicate the landing page named **Very Basic Newsletter Subscription Page** - Rename the copy to **Very Basic Newsletter Subscription Page - \ ** - Click on the Landing Page ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/2NgE0rxYuI4YVc8TFPV1B_image.png) - Click on **Open Designer** button ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/2lk2F9L8yz6ysVasKWllQ_image.png) - Select the **Form **container ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bek6ZcsWxNLoROl3d3xS2_image.png) - In the right panel, click on the **Add field** button, then select **Checkbox** - Click on **Select subscription list** button ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/uHhiWcqKRUE842V3EEoaX_image.png) - Select **TrustNewsletter **subscription list and click on **Select **button - Rename the label of the checkbox to `Trust Newsletter` ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/sM5MvxQaRE38-gtJHUUA2_image.png) ### Audit the content quality with the Brand Alignment tool It's possible to check the content quality of the landing page by using the Brand Alignment AI tool: - In the right panel, click on the **Brand Alignment** icon (4th down) - Click on the **Fullscreen **icon to maximize the window - Click on the **Evaluate scores **button - Once evaluated, and you've read the guidelines that need reviewing, you can close the window. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/MWFx_gLVA1sjrGagu3cJj_image.png) ### Improve the content with Gen AI variations Ask the AI Assistant for improvements: - In the right panel, click on the **AI Assistant** icon (3rd down) - Note: Make sure you haven't got a component selected, you can navigate back to the email **Body **node in the Navigation tree in the right panel. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/jfohs4ATxeYQChjEl5yUW_image.png) - Click on the **Fullscreen **icon to maximize the window - Go to the **Prompt Library** and select a **Lead Generation** template ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bArB_SEE77uxDonVUWvJY_image.png) - Try this prompt :::BlockQuote Encourage sign-ups for digital guide by featuring newsletter subscription. Include a lead capture form, persuasive copy, and value-driven visuals. ::: - Set **Text settings** to - Communication strategy: Education & Insights - Language: English - Tone: Professional - Set **Image settings** to - Color and tone: Vibrant colors - Composition: Wide angle - Click on **Generate **button - Look at the variations, select the best one or make a feedback to refine ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/msMSH5Yl2kW_fuRjmL9V0_image.png) - In **Image Settings**, try another **Generative model** - Gemini 2.5 (nano-banana) - Generate new variations ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/LibNDO8XvE9zwt0YTvIT0_image.png)