---
title: MassMutual Target Lab Recap
slug: target-labs/massmutual-target-lab-recap
docTags: 
createdAt: 2025-07-14T23:08:51.389Z
---

# Session recordings

### Session 1 (17 July 2025)

::embed[]{url="https://player.vimeo.com/video/1104214710"}

### Session 2 (18 July 2025)

::embed[]{url="https://player.vimeo.com/video/1104214963"}

# Topics & Use Cases Addressed

1. Client-side vs. server-side Target implementation approach
2. Address flicker management
3. Basic AB test on MassMutual.com home page
   1. Update the eyebrow, title, hero image, CTA button
4. Insert a static form like that on [contact us page](https://www.massmutual.com/contact-us/financial-professional) on a second page
   1. Handling forms on the frontend vs the backend
   2. By using the Target VEC to insert an HTML offer of the form with the relevant form IDs/tags updated in the HTML
5. How to insert a dynamic React managed form like the [life insurance calculator](https://www.massmutual.com/insurance/life-insurance/whole-life)
   1. Need to be managed in a React compatible way such as a server-side flag from Target to direct which version of a life insurance calculator to build out
   2. Could be managed client-side if React is configured to recognize updates to a configuration object on the page Target could update, or exposes a function Target modifications could call to inform React of changes it should make.

# Additional documentation links

Here are some links to topics and items of interest from the lab:

- [Target help docs overview](https://experienceleague.adobe.com/en/docs/target/using/introduction/intro)
- [Target client-side implementation](https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/overview)
- [Target hybrid implementation](https://experienceleague.adobe.com/en/docs/target-dev/developer/hybrid-overview) (both client-side and server-side)
  - Detailed [code samples for the serverState object](https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/at-js-implementation/functions-overview/targetglobalsettings#hybrid-personalization) used in a hybrid implementation
- [Flicker management for Target](https://experienceleague.adobe.com/en/docs/experience-platform/web-sdk/personalization/manage-flicker) implementation
- Send Target activity and experience [information to another analtyics tool for reporting](https://experienceleague.adobe.com/en/docs/target/using/administer/response-tokens) on your Target AB tests
- [Using Adobe Target with React sites](https://tvdocs.adobe.com/target-labs/using-adobe-target-with-react-sites)